Xilin Gol Cheese Packaging by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Xilin Gol Cheese PRIMARY FUNCTION: Packaging INSPIRATION: Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression. OPERATION / FLOW / INTERACTION: The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland. PROJECT DURATION AND LOCATION: The project was completed in Hangzhou, China, on October 10, 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown. SPECIFICATIONS / TECHNICAL PROPERTIES: Upper box W122.62 x D122.62 x H104mm Lower box W177.71 x D177.71 x H118.7mm TAGS: Cheese, Food, Packaging Design, Branding, Products RESEARCH ABSTRACT: Interpersonal Design Theory, Anthropomorphic Design CHALLENGE: How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience. ADDED DATE: 2024-02-24 09:37:15 TEAM MEMBERS (4) : Chenghua Li , Linjian Chen , Deli Dong and Xinyi Yin IMAGE CREDITS: Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023. Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023. Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023. Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023. Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023. |
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| Visit the following page to learn more: https://bit.ly/3Vln53t | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Xilin Gol League Brand Building Promotion Centre PROFILE: The business scope of the unit includes: formulating the development ideas, system construction and work plan of regional public brand of agricultural and livestock products and their processed products in the whole League, proposing policy suggestions and measures to promote the construction of regional public brand of agricultural and livestock products, and carrying out the work of brand construction promotion. To do a good job in accordance with the law and regulations of the League's agricultural and livestock products and their processing products, geographical indications to prove the work of the trademark. To formulate the use of regional public brand of agricultural and livestock products and their processing products in the whole League, and to guide and evaluate the use of brand trademarks. Undertake the regional public brand of agricultural and livestock products and their processing products in the League and product promotion services. Boost the research and development of new products, develop online and offline sales channels, set up cooperation and exchange platforms, and actively develop medium and high-end markets. Carry out related business knowledge training work. Completing other tasks assigned by the alliance committee and the administrative office. |
| AWARD DETAILS | |
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Xilin Gol Cheese Packaging by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin. · Click here to register inorder to view the profile and other works by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin. |
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