HLJ Nine And Eighteen Natures of China Product Packaging by Hang Zhou YiJiJ ue Chen |
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| DESIGN DETAILS | |||||
| DESIGN NAME: HLJ Nine And Eighteen Natures of China PRIMARY FUNCTION: Product Packaging INSPIRATION: Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials. OPERATION / FLOW / INTERACTION: These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained. PROJECT DURATION AND LOCATION: The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials. SPECIFICATIONS / TECHNICAL PROPERTIES: Hufu wine: 300mmx320mmx55mm Bear bile powder: 330mmx310mmx60mm Antler slice: 330mmx310mmx60mm Golden clam: 330mmx310mmx60mm TAGS: Packaging, Series, health products, nutrition, brand RESEARCH ABSTRACT: By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence. CHALLENGE: During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors. ADDED DATE: 2024-02-23 07:50:26 TEAM MEMBERS (1) : TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu IMAGE CREDITS: Hang Zhou YiJiJ ue Chen, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co. PROFILE: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co. is committed to tailoring a range of strategic services such as brand strategy, big data management, creative advertising, product design, and channel operation. The company upholds values of working selflessly, seeking truth, and staying focused, all aimed at ensuring long-term success for businesses. It undertakes the mission statement of helping businesses gain competitive edge. |
| AWARD DETAILS | |
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Hlj Nine and Eighteen Natures of China Product Packaging by Hang Zhou Yijij Ue Chen is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Hang Zhou YiJiJ ue Chen. · Click here to view the profile and other works by Hang Zhou YiJiJ ue Chen. |
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