T'aom Fruit Juice by Binggrae Design Team |
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| DESIGN DETAILS | |||||
| DESIGN NAME: T'aom PRIMARY FUNCTION: Fruit Juice INSPIRATION: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in October 2020 in Seoul and finished in June 2022 in Seoul. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label' SPECIFICATIONS / TECHNICAL PROPERTIES: 235ml bottle juice size: width 50mm x height 150mm 730ml bottle juice size: width 75mm x height 220mm 120ml carton juice size: width 50mm x height 70mm icecream bar size: width 70mm x height 210mm TAGS: fruit juice RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2024-02-22 09:51:51 TEAM MEMBERS (4) : Hye Jin Park (Art Direction), Jung Sin Park (Graphic Design), Soo Min Suk (Graphic Design) and Gi Jun Choi (Graphic Design) IMAGE CREDITS: Binggrae PATENTS/COPYRIGHTS: Copyrights belong to Binggrae Co., Ltd. |
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| Visit the following page to learn more: http://www.bing.co.kr | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Binggrae PROFILE: Binggrae Co., Ltd. is a South Korean food and beverage corporation that manufactures ice cream, milk products, and snacks. |
| AWARD DETAILS | |
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T'aom Fruit Juice by Binggrae Design Team is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Binggrae Design Team. · Click here to view the profile and other works by Binggrae Design Team. |
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