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DESIGN DETAILS |
DESIGN NAME: Cultural Imprint
PRIMARY FUNCTION: A Poster
INSPIRATION: The use of handprints may also suggest an individual's touch and influence on culture, or the role of culture in shaping an individual. At the same time, it expresses the notion of passing on and sharing; just as we touch and perceive the world through our hands, culture is also perceived and experienced through transmission from one generation to the next. In addition, the vibrant colours and intricate patterns show the vitality and subtlety of Chinese culture, suggesting that it is a cultural
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The main design idea of this graphic is to demonstrate the diversity and depth of Chinese culture through a handprint shape combined with rich Chinese cultural elements. Embedded within the handprint are symbols of traditional Chinese paintings, theatre masks, architectural elements and flowers, which may represent art, theatre, architecture and natural beauty in Chinese culture.
OPERATION / FLOW / INTERACTION: This image is a static piece of art, so it does not manipulate or transform itself. There are no interactive actions, keyframes or processing, as it is not an animation or a digital application that requires user interaction.
PROJECT DURATION AND LOCATION: The project started in Xi'an in 43 2020 and was completed in August 2021 in Xi'an. It includes the study of tattoos, hand-drawing, digital image processing, and so on.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Digital image processing techniques such as Adobe Photoshop or Illustrator were utilised to create and combine various Chinese cultural elements to form the handprinted images. These elements were hand-drawn by scanning traditional artworks and using digital drawing boards.
SPECIFICATIONS / TECHNICAL PROPERTIES: A1 (841 x 594 mm), A2 (594 x 420 mm).
Digital map high resolution to ensure clarity is maintained when printing at enlargement, 300 DPI (dots per inch).
TAGS: Chinese Culture, Art Integration, Visual Innovation, Cultural Heritage, Design Diversity
RESEARCH ABSTRACT: This graphic is a qualitative research project with the goal of creating a visual work that communicates the fusion of traditional Chinese art and modern design as a way to engage and educate a modern audience. The research methodology includes a literature review, analysis of traditional Chinese art elements, and may include interviews with art history experts. Data collection tools involve art databases, museum collections, and art historical literature. Participants include art historians, designers, and target audiences.
CHALLENGE: One of the creative challenges in developing this project was how to combine traditional cultural elements with modern aesthetics to create a design that honours history and appeals to a contemporary audience. This required an in-depth knowledge of Chinese art and culture as well as innovative design skills to translate traditional elements.
ADDED DATE: 2024-02-22 00:33:47
TEAM MEMBERS (2) : Ma Lan and
IMAGE CREDITS: Image #No: Ma Lan (Xi'an Academy of Fine Arts, MaLan, Cultural Imprints, 2022.
PATENTS/COPYRIGHTS: Image #No: Ma Lan (Xi'an Academy of Fine Arts, MaLan, Cultural Imprints, 2022.
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Visit the following page to learn more: https://goo.su/EtJVe |
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CLIENT/STUDIO/BRAND DETAILS |
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NAME: Xi'an Academy of Fine Arts
PROFILE: Xi'an Academy of Fine Arts was founded in 1949, its predecessor was the Northwest People's College of Art Branch 2, in July 1949 from Linfen, Shanxi Province, moved to Chang'an County, Xi'an City, renamed the Northwest Military and Political University College of Art, and then through the Northwest College of Art, Northwest College of Fine Arts and other phases in May 1960 was officially named the Xi'an Academy of Fine Arts, 1994, the college as a whole to the south section of Hamming Road, Yanta District, Xi'an City South section of Yanta District, Xi'an.
Since its establishment, Xi'an Academy of Fine Arts has been recruiting talents, gathering famous teachers, based on the outstanding Yan'an Spirit and thick historical and cultural traditions, inheriting the red gene, forming a unique art education concept, training a large number of excellent artistic talents for the construction and development of the country, creating many works with far-reaching influence in the history of contemporary Chinese art, making important contributions to the prosperity of socialist art, and generating a good social reputation and influence. It has made important contributions to the prosperity of the socialist art cause and produced a good social reputation and influence. Since the reform and opening up, Xi'an Academy of Fine Arts has been taking human education as the foundation, teaching as the centre, teachers as the main body, quality as the life, and prosperity of culture as its own responsibility, adhering to the spirit of "hard work, the pursuit of excellence", and abiding by the school motto of "promoting beauty and virtue, borrowing from the past to open up the present", giving full play to its regional advantages, and highlighting its unique characteristics. School motto, give full play to regional advantages, highlighting the characteristics of the West, the first calligraphy and folk art into the classroom teaching, long-term adherence to and attention to the history and culture of the Zhou Qin, Han and Tang dynasties, the Yan'an Revolutionary Literature and Arts, the Northwest Nationalities and Folk Art, the contemporary "Chang'an School of Painting" and the "Huangtu School of Painting". The four traditions and the four fundamentals of painting, calligraphy, art history and theories, and Chinese folk art have been gradually formed into a fine art education system with a strong foundation, a reasonable structure, and distinctive features.
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