Dreavita Mental Wellness Branding by Cansu Dagbagli Ferreira |
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| DESIGN NAME: Dreavita Mental Wellness PRIMARY FUNCTION: Branding INSPIRATION: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy. Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. OPERATION / FLOW / INTERACTION: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery PROJECT DURATION AND LOCATION: 2 months, 2023, United States and France FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite. SPECIFICATIONS / TECHNICAL PROPERTIES: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs. TAGS: wellness, mental, health, psychology, identity, inclusive, community, nature RESEARCH ABSTRACT: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support. CHALLENGE: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level. ADDED DATE: 2024-02-21 19:10:07 TEAM MEMBERS (1) : IMAGE CREDITS: Cansu Dagbagli Ferreira, 2023. |
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| Visit the following page to learn more: https://www.cansudagbagli.com | |||||
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NAME: Cansu Dagbagli Ferreira PROFILE: Cansu Dagbagli Ferreira is a designer specialized in brand design since 2014. She focuses on providing high quality and boutique brand strategy, visual identity, packaging and web design services. |
| AWARD DETAILS | |
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Dreavita Mental Wellness Branding by Cansu Dagbagli Ferreira is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Cansu Dagbagli Ferreira. · Click here to register inorder to view the profile and other works by Cansu Dagbagli Ferreira. |
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