Lighting Tunnel Exhibition Booth by Nargiza Usmanova |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Lighting Tunnel PRIMARY FUNCTION: Exhibition Booth INSPIRATION: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition. OPERATION / FLOW / INTERACTION: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance. PROJECT DURATION AND LOCATION: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022. |
PRODUCTION / REALIZATION TECHNOLOGY: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction. SPECIFICATIONS / TECHNICAL PROPERTIES: 8500 mm x 3500 mm x 3000 mm TAGS: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design RESEARCH ABSTRACT: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design. CHALLENGE: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products. ADDED DATE: 2024-02-21 18:01:20 TEAM MEMBERS (1) : IMAGE CREDITS: 3D Renders: Nargiza Usmanova Photos, videos: GVA Lighting PATENTS/COPYRIGHTS: Copyrights belong to Nargiza Usmanova, 2022 |
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| Visit the following page to learn more: https://numzgraphics.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: GVA Lighting PROFILE: Canadian manufacturer of innovative, high-end, specification-grade architectural LED Lighting Systems. |
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