Grumpy Bums Baking Kits for Kids by Angela Spindler |
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| DESIGN NAME: Grumpy Bums PRIMARY FUNCTION: Baking Kits for Kids INSPIRATION: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation. Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The no-added-sugar kids’ treat that’s satisfyingly sweet. Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph. Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets OPERATION / FLOW / INTERACTION: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together. PROJECT DURATION AND LOCATION: The project started in July 2021 and was completed in January 2022 in Sydney Australia FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish. SPECIFICATIONS / TECHNICAL PROPERTIES: Box dimensions are as follows: 140 x 200 x 35MM TAGS: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign RESEARCH ABSTRACT: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly. We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere. CHALLENGE: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes. ADDED DATE: 2024-02-12 04:30:22 TEAM MEMBERS (2) : Creative Director/Designer/Illustrator: Angela Spindler and IMAGE CREDITS: Angela Spindler, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Depot Creative PROFILE: Beautifully crafted branding and packaging for the great and the good. At Depot, we help visionary brands and start-ups with goodness in their heart bring their ideas to fruition, responsibly. We do this with a philosophy we call Creative skill + Conscious will.® By combining decades of design experience with a steadfast commitment to solutions that reduce their environmental impact, we create packaging that is both successful and sustainable. Our focus is refined working in healthy food and drink, clean beauty and wellness. |
| AWARD DETAILS | |
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Grumpy Bums Baking Kits For Kids by Angela Spindler is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Angela Spindler. · Click here to register inorder to view the profile and other works by Angela Spindler. |
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