La Gambeta Corporate Identity by Chen Zilong, Yang Chao and Teng Juan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: La Gambeta PRIMARY FUNCTION: Corporate Identity INSPIRATION: This is a designer shop focusing on women's accessories, perfume and other daily necessities. The logo is based on the letters "g" and "L", combined with traditional elements of Chinese knots, symbolizing auspiciousness and happiness, hoping to bring joy and good wishes to customers. At the same time, the design also integrates the characteristics of circular structure and gemstones, showcasing a simple and noble beauty. They use the natural power of these elements to inject unique life and soul into every product, allowing every woman to feel dedication and ingenuity. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The inspiration for the design comes from Chinese flower and bird paintings, with the diversity of flowers, birds, and plants, just like the unique charm of women. Integrate the style of Eastern painting with modern internationalism. As the only high-end designer brand store in Yiwu, China, we are not only committed to showcasing the brilliance of women, but also to strengthening the symbiotic relationship between seduction and nature. OPERATION / FLOW / INTERACTION: The logo was produced through professional design software. The core of the logo concept is to convey the connection between the letters L and G. The designer created a secondary creation of traditional flower and bird elements based on artificial intelligence generation, and finally reached a satisfactory level. PROJECT DURATION AND LOCATION: The project starts in March 2023 in Yiwu, China and will be completed in December 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The fragrance of the product is extracted from the corresponding plants according to the theme of the packaging. More natural and pollution-free. SPECIFICATIONS / TECHNICAL PROPERTIES: The general dimensions of the product are 120mm in length, 100mm in width, and 50mm in height. Some products are subject to private customization. TAGS: Women's products, cultural and creative, aromatherapy, accessories, daily necessities, elegant, brilliant, confident, environmentally friendly. RESEARCH ABSTRACT: This is an Oriental women's product with the theme of Chinese flowers and birds. The designer conducted research and development for the company from brand design to product packaging. The Chinese flowers, birds and flowers are used to reflect the fusion of nature and beauty of Oriental women. The brand value is more about conveying nature. The concept of ecology and female care is a declaration of personality and a reflection of life attitude. CHALLENGE: The designer began a long research, looking for mysterious elements that can awaken women. They dug out from Chinese flower-and-bird paintings and carried out scientific plant extractions of peach blossoms, apricot blossoms, pear blossoms and other plants to create a diversified experience from sight to smell. In order to satisfy To meet the needs of more people, products can be customized so that every consumer has his or her own unique value and charm. ADDED DATE: 2024-02-07 19:16:06 TEAM MEMBERS (3) : Designer: Chen Zilong, Designer: Yang Chao and Designer: Teng Juan IMAGE CREDITS: Image #1: Chen Zilong Image #2: Chen Zilong Image #3: Yang Chao Image #4: Yang Chao Image #5: Teng Juan |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Hengdian College of Film & Television PROFILE: Hengdian College of Film&Television is located on Dudu South Street, Hengdian Town, Dongyang City, Zhejiang Province. It is the only vocational college in Zhejiang Province that features "film and television". It is located in the Hengdian Film and Television Cultural Industry Cluster and is known as the "Hollywood of China" in Hengdian Film and Television City. It is an advanced grassroots party organization, a safe campus, a civilized unit, and a youth film and television exchange and practice base in Hong Kong and Macao. |
| AWARD DETAILS | |
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La Gambeta Corporate Identity by Chen Zilong, Yang Chao and Teng Juan is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Chen Zilong, Yang Chao and Teng Juan. · Click here to register inorder to view the profile and other works by Chen Zilong, Yang Chao and Teng Juan. |
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