Arts Fund Activities Planning by Zeyu Wu |
Home > Winners > #157359 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Arts Fund PRIMARY FUNCTION: Activities Planning INSPIRATION: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form. OPERATION / FLOW / INTERACTION: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users. PROJECT DURATION AND LOCATION: The project started in Hangzhou in February 2023 and will end in October 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images. SPECIFICATIONS / TECHNICAL PROPERTIES: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on. TAGS: regional cultureļ¼Tangible cultural heritageļ¼Graphic design RESEARCH ABSTRACT: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture. CHALLENGE: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand. ADDED DATE: 2024-01-29 13:25:53 TEAM MEMBERS (5) : Chaonan Shen, Wen Zhang, Luyu Wang, Yihan Zhang and Ke Xu IMAGE CREDITS: Zeyu Wu, 2023. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Yilin Wang PROFILE: His name is Yilin Wang. He is a designer from China. He has won many design awards. He is committed to expressing traditional Chinese culture to the world in an internationalized design way, so that more people in the world can understand the local Chinese design. |
| AWARD DETAILS | |
 |
Arts Fund Activities Planning by Zeyu Wu is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Click here to request a exclusive interview about Arts Fund Activities Planning from Zeyu Wu. · Click here to view the profile and other works by Zeyu Wu. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Zeyu Wu's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.
  |
 |
