Yonghe Brand Identity Design by Jan Creation Boutique Co.Ltd |
Home > Winners > #157156 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Yonghe PRIMARY FUNCTION: Brand Identity Design INSPIRATION: The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand. OPERATION / FLOW / INTERACTION: The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness. PROJECT DURATION AND LOCATION: The project was developed in Beijing in October 2022 and officially released in April 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe. SPECIFICATIONS / TECHNICAL PROPERTIES: The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe. TAGS: Brand identity design, VI design, logo design, brand identification, hair medical brand RESEARCH ABSTRACT: The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand. CHALLENGE: The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction. ADDED DATE: 2024-01-22 01:51:08 TEAM MEMBERS (9) : Creative Agency: JAN Creation, Strategy Director: Li Dongqi, Research&Strategy: Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan, Design Director: Sun Shan, VI Design: Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming, Motion Design: Wen Zi, Relative Design: Kang Jingchen, Supporting Design: Zhang Yuhang, Mou Lan, Sun Shan, Midjourney and Account Management: Chen Jueqian IMAGE CREDITS: Jan Creation Boutique Co.Ltd, 2023. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Yonghe Medical PROFILE: Yonghe Medical is a medical group providing one-stop hair medical services, since 2005, has been focusing on the hair medical service market, and has built a whole industry chain brand matrix with "Yonghe Medical" as the core, consisting of the professional hair transplant brand "Yonghe Hair Transplant", the medical care brand "Shi Yunxun", the female aesthetic hair transplant brand "Yonghe Hair Beginning" and the medical wig brand "Hafada". After more than 10 years of development, as of June 30, 2023, it has 72 hair transplant medical institutions in 68 cities in China. With a standard and mature doctor training system, it has established a professional medical team of more than 1,600 people, including more than 300 registered doctors and more than 1,000 nurses. At present, it has become an important brand in China's hair transplant medical and medical care service market. |
| AWARD DETAILS | |
 |
Yonghe Brand Identity Design by Jan Creation Boutique Co.ltd is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Jan Creation Boutique Co.Ltd. · Click here to register inorder to view the profile and other works by Jan Creation Boutique Co.Ltd. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Jan Creation Boutique Co.ltd's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.
  |
 |
