Craftflow Packaging Paper by Linghui Li |
Home > Winners > #156551 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Craftflow PRIMARY FUNCTION: Packaging Paper INSPIRATION: CraftFlow, inspired by the cold process of soap-making, embodies simplicity in packaging design to convey the captivating moments of soap production. Our design ethos focuses on capturing nature and documenting the artisanal journey. Collage, our primary method, weaves together photographs that capture the laborious moments and offer diverse perspectives of the process. Unwrapping the package becomes an immersive experience akin to watching a short film, portraying the handcrafted soap journey from raw material collection to manufacturing. Our goal is to show the highest respect for craftsmanship. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The choice of wrapping paper for cold process soap is based on its adaptability to vary dimensions influenced by temperature and humidity. This decision ensures compatibility with potential changes in product weights and promotes a sustainable, waste-free, and eco-friendly design. In contrast to industrialized product packaging, it exudes simplicity and a natural outdoor essence. As part of a series, the current four designs convey distinctive brand narratives, inviting users to seek relief from stressful city life and immerse themselves in mountain tales. OPERATION / FLOW / INTERACTION: The design seamlessly blends images with text, creating multiple layers to captivate users and encourage exploration of the information conveyed through the soap packaging. The description of the making process was hidden in the repetitive Chinese characters. Within the text backgrounds, each shot embeds descriptions of the handmade process, providing surprises for the users. The packaging paper subtly reveals the soap's colors, enticing users to untie the ribbon and explore the essence of nature PROJECT DURATION AND LOCATION: This project commenced in November 2022 in Seattle and concluded in January 2023. YEMI adopted it as a product packaging solution starting in February 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Two-color silk screen printing SPECIFICATIONS / TECHNICAL PROPERTIES: 24cm x24cm 30g single-coated paper TAGS: Collage, Nature, Aromatherapy, Artisan RESEARCH ABSTRACT: In the realms of humanity and art, we often contemplate how packaging paper can transcend beyond being a disposable commodity. Starting from the product's own narrative, what defines suitable packaging? How do we instill affection in customers with a mere sheet of packaging paper? Could packaging paper evolve into a work of art? When CraftFlow was created, answers to all these questions were found. CHALLENGE: In terms of functionality, we've collected dimensions from 50 batches of soaps with different formulas to discover ways to accommodate the variability of different products. Apart from accommodating the soap, can the product also serve other items? We continuously adjust the soap packaging paper's dimensions not only to tailor it for cold process soap but also to make it equally suitable for other products. ADDED DATE: 2023-12-27 08:34:05 TEAM MEMBERS (1) : IMAGE CREDITS: Linghui Li, 2023. PATENTS/COPYRIGHTS: Copyrights belong to Name Li, 2023. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: 野米YEMI PROFILE: YEMI, an aromatherapy brand rooted in the mountains, is led by a founder who proudly identifies as a "wild" inventor, drawing boundless creative inspiration from nature. Six years ago, inspired by the healing properties of natural care products experienced in Canada, the founder was determined to share the philosophy of natural care and plant-based living with everyone. Every product undergoes meticulous handmade craftsmanship, featuring a pure natural foundation, symbolizing profound reverence for nature. YEMI's artisanal process not only imparts a unique soul to each product but also conveys the essence of nature to every user. Simultaneously, it has created abundant employment opportunities locally, promoting the craftsmanship and spirit of artisans, contributing to a rich cultural narrative of mountain life. |
| AWARD DETAILS | |
 |
Craftflow Packaging Paper by Linghui Li is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Linghui Li. · Click here to view the profile and other works by Linghui Li. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Linghui Li's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
