Botaniera Original Firming Essence Skin Care Packaging by Chun Xue Creative Design |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Botaniera Original Firming Essence PRIMARY FUNCTION: Skin Care Packaging INSPIRATION: The Dendrobium is known for upward growth posture and remains coiled when dried for medicinal purposes. Inspired by this, the design team created a centre ring structure that simulates the multiple nodes of the Dendrobium, presenting the dynamics of growth posture with chine lines. The design features a gradient of yellow and green colours from the Dendrobium stem leaves, which provides users with a natural and vital visual experience, showcasing the natural and safe properties of the product. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This essence is formulated for individuals with sensitive skin. The innovative packaging of the product takes inspiration from the growth form of Dendrobium, the core ingredient of the essence, and showcases the aesthetic, conveying the benefits of antiageing qualities, as well as care for the skin. The shape of a column with a centre ring imitates the growing of Dendrobium that along the support by employing irregular and smooth chine lines, which echoes the vitality of the natural plants. OPERATION / FLOW / INTERACTION: The centre ring has a concave and undulating shape that offers a comfortable grip. Additionally, the design increases friction, preventing accidental dropping when used with wet hands. The design also makes it easier for users to unscrew the cap. The vacuum pump structure has the ability to isolate air effectively, ensuring the safety of the essence and preserving the activity of the internal ingredients. It also facilitates precise control of dosage, reduces waste of internal materials. PROJECT DURATION AND LOCATION: The project was initiated in November 2022 and completed in January 2024 in Hangzhou over a period of one year and two months. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The frosted bottle features a gradient of yellow and green hues, complemented by a green transparent centre ring structure. The frosted material imparts a delicate touch and presents a soft visual effect when exposed to light. The combination of colours and textures results in a visually harmonious effect that corresponds with the efficacy of the product. SPECIFICATIONS / TECHNICAL PROPERTIES: product dimensions, 42 mm x 42 mm x 133 mm TAGS: Essence Packaging, Dendrobium Element, Spiral Structure with Centre Ring, Minimalist Aesthetics, Vacuum Pump Structure RESEARCH ABSTRACT: In the current era, many skincare brands prioritise demonstrating natural and scientific ingredients inherent in their products through packaging design to bolster consumer confidence in them. This packaging adeptly captures this trend by outlining the growth posture and appearance characteristics of Dendrobium. It effectively presents a visual representation of vitality and beauty while also conveying the dedication of the brand to employing natural and organic ingredients. CHALLENGE: The design team faced the challenge of incorporating the spiral form of Dendrobium into the product. To accomplish this, the team employed a simple design language, creating irregular and smooth chine lines in the centre ring structure. The artistic interpretation of plant growth showcases the coiled upward posture along the support of Dendrobium, highlighting its vitality. Additionally, the design retains the spiral momentum of the molecular chain while injecting a sense of technology. ADDED DATE: 2023-12-21 04:02:31 TEAM MEMBERS (3) : Yuzhi Zhang, YouPeng Sun and Bingyu Xu IMAGE CREDITS: Chun Xue Creative Design, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Botaniera (Hangzhou) Health Science and Technology Co., Ltd. PROFILE: China's original Dendrobium skin care brand, specializing in Dendrobium officinale and problem skin efficient scientific solutions Botaniera is based on Chinese ingredients - Dendrobium officinale, "with Dendrobium as the root, science as the stem, the order of protecting the problem skin". Rooted in the national Dendrobium planting base, in cooperation with five professional research and development institutions, continuous research and in-depth cultivation of Chinese Dendrobium, committed to the value of Dendrobium ingredients and efficacy products to consumers. |
| AWARD DETAILS | |
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Botaniera Original Firming Essence Skin Care Packaging by Chun Xue Creative Design is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Chun Xue Creative Design. · Click here to register inorder to view the profile and other works by Chun Xue Creative Design. |
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