Sheletsee Cushion Cosmetic Packaging by Sheletsee |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Sheletsee Cushion PRIMARY FUNCTION: Cosmetic Packaging INSPIRATION: The design team drew inspiration from smooth silk satin, taking the delicate texture and gentle lustre as the design core. Thanks to the unique shape and high-quality materials, the packaging features tactile and visual effect like silk satin, conveying the low-key yet luxurious eastern aesthetics. This also suggests that the products enable a silky smooth finish for the skin. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This cushion series is developed for eastern women. Its packaging, inspired by exquisite silk satin with flowing luster, aims to suggest that the products enable a silky smooth finish for the skin and convey Eastern poetic aesthetics. Three fluid undulating lines in the glossy top cover resemble fluttering silk satin, representing the makeup effect of the products. The rounded shape bring to mind the image of a luminous moon reflected in rippling water, showing the gentle beauty of women. OPERATION / FLOW / INTERACTION: Unlike the square or circular designs of most cushion products on the market, this product series, based on ergonomics, adopts a flat oval cocoon shape with the moderate width to better fit the hand of eastern women for easy holding and makeup applying. The packaging can be unfolded to 120 degrees, which enables users to hold the products in a natural, relaxed manner. The undulating lines in the glossy top cover ensure that each touch feels like an intimate encounter with eastern aesthetics. PROJECT DURATION AND LOCATION: The packaging was designed in July, 2023 in Shanghai, and will be launched in March, 2024 in China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: To fully replicate the luster of silk satin, the top cover adopts aluminum anodizing technology, representing the skin-brightening effect of the products. The surface of the base utilizes the injection molding and sandblasting process, to create a stark contrast with the glossy top cover, enriching the overall simple design with varied textures. The outer box employs traditional fabric applique technique and a poem that explains the product features, to further highlight Eastern aesthetics. SPECIFICATIONS / TECHNICAL PROPERTIES: product dimensions, 93.6 mm x 77 mm x 23.9 mm TAGS: packaging for the cushion series, eastern aesthetics, the luster of silk satin, line design RESEARCH ABSTRACT: Nowadays, cosmetic packaging is expected to evolve beyond mere practicality, focusing more on design that is both functional and aesthetically pleasing. In this trend, eastern aesthetics, capable of endowing products with visual allure, have become a new choice for designers. The packaging incorporates silk satin, an eastern element full of unique charm, which hopes that users can experience a close encounter with eastern aesthetics during its use. CHALLENGE: The challenge lies in how to convey intangible eastern aesthetics in a tangible form to customers. Silk satin, a symbol in eastern culture known for its smooth and delicate texture, inspired the design team to create a lustrous shell. This, combined with simple wavy lines, leads to an effect reminiscent of flowing silk, which not only offers users a pleasurable visual experience, but also symbolizes that the products enable a silky smooth finish for the skin. ADDED DATE: 2023-12-18 07:56:57 TEAM MEMBERS (5) : CHUN XUE Creative Design, Xiang Tian, Jinbo Xiong, Youpeng Sun and Weiqiang Zhu IMAGE CREDITS: Sheletsee, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Sheletsee PROFILE: Sheletsee is a comprehensive beauty enterprise focusing on cosmetics brand incubation, research and development, marketing and operation, and is committed to building the world's top domestic cosmetics brand. The company closely integrates the cutting-edge forces of skin science, biology, botany, cytology and other disciplines, and takes consumer demand as the guide to create natural, safe, high quality and effective makeup products that can truly solve the skin problems of Chinese people. Based in Shanghai, the brand takes digital operation as the model, multi-channel, multi-mode and multimedia as the strategy, and brings the beauty brand with distinctive Oriental characteristics to the market and goes international. Let the beauty of the East bloom the world. |
| AWARD DETAILS | |
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Sheletsee Cushion Cosmetic Packaging by Sheletsee is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Sheletsee. · Click here to register inorder to view the profile and other works by Sheletsee. |
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