Shan Ling 3 Packaging by Shanghai Kuyekuye Technology Co., Ltd. |
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| DESIGN NAME: Shan Ling 3 PRIMARY FUNCTION: Packaging INSPIRATION: Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly. OPERATION / FLOW / INTERACTION: 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work 2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture 3) Creative: Deeply explore Chinese traditional culture 4) Appearance and structural design: Abstract core shapes, colors, and patterns 5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes 6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water 7) Make samples 8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc. 9) Production: Ensure uniform quality of each product and control of cost and schedule. PROJECT DURATION AND LOCATION: The project started in March 2023 in Xiamen and finished in June 2023 in Beijing FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 480 mm x Depth 540 mm x Height 115 mm TAGS: Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition RESEARCH ABSTRACT: Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush. When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges. CHALLENGE: How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories. At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing. ADDED DATE: 2023-12-16 13:31:52 TEAM MEMBERS (2) : Creative Director: Xusong Wang and Designer: Xiao Dong IMAGE CREDITS: Shanghai Kuyekuye Technology Co., Ltd., 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: 361°kids PROFILE: 361° Group is a comprehensive sporting goods company founded in 2003 and successfully listed in Hong Kong in 2009 (stock code 01361·HK). As one of China’s leading sports companies. 361°kids establishment in 2009, it has more than 2000 stores and has built a nationwide marketing network. In 2017, 361°kids’ revenue increasing to RMB 700 million, of which e-commerce sales were RMB 150 million. Accounting for approximately 14% of the turnover of its parent company 361° Group. 361°kids is a popular brand and focuses on providing professional sports equipment for children aged 3-12 years old and is committed to becoming a high-quality children's brand in the sports industry. |
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Shan Ling 3 Packaging by Shanghai Kuyekuye Technology Co., Ltd is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Shanghai Kuyekuye Technology Co., Ltd.. · Click here to register inorder to view the profile and other works by Shanghai Kuyekuye Technology Co., Ltd.. |
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