Freeway Loud 3D Product Animation by Mateus Morgan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Freeway Loud PRIMARY FUNCTION: 3D Product Animation INSPIRATION: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life. OPERATION / FLOW / INTERACTION: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect. PROJECT DURATION AND LOCATION: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil. FITS BEST INTO CATEGORY: Movie, Video and Animation Design |
PRODUCTION / REALIZATION TECHNOLOGY: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. SPECIFICATIONS / TECHNICAL PROPERTIES: 1920X1080 TAGS: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi RESEARCH ABSTRACT: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art. CHALLENGE: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments. ADDED DATE: 2023-12-05 19:10:01 TEAM MEMBERS (2) : Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca and IMAGE CREDITS: Mateus Morgan, 2023. |
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| Visit the following page to learn more: https://www.behance.net/gallery/18580604 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Morgan Studio PROFILE: The Morgan Studio is focused on creating high level 3D images and videos and has a specialized team on simulations, animation, 3D modelling and post production. With extensive experience in the product visualization market. Having served great clients over 5 continents. |
| AWARD DETAILS | |
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Freeway Loud 3d Product Animation by Mateus Morgan is Winner in Movie, Video and Animation Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Mateus Morgan. · Click here to view the profile and other works by Mateus Morgan. |
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