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| DESIGN DETAILS |
DESIGN NAME:
Maquera
PRIMARY FUNCTION:
50cl Infused Liquor Bottle
INSPIRATION:
Infusing liquor is a hobby that brings together a large community of passionate individuals. Maquera master infuser aimed to establish a direct connection with them. When purchasing liquors, they have an intention to reuse the bottle in the future. They seek robust materials and ample space to apply writable tape, allowing them to remember the date of infusion and the exact recipe. Another significant inspiration for Maquera is its namesake: the maquis.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
After savoring the original beverage, the design encourages consumers to repurpose the bottle by infusing their own liquor. The packaging consists of two layers: screen-printed 'neutral' features and a slim horizontal label for specific details. The latter can easily be replaced with writable tape, enabling the recipe and the date of the new infusion to be noted. Thanks to sturdy materials, the bottle becomes infinitely reusable.
OPERATION / FLOW / INTERACTION:
1. The bottle stands out on the shelf due to its asymmetric design. 2. It offers a satisfying visual, tactile, and auditory experience when pouring a drink. 2. Once emptied, the bottle can be washed while preserving the intact screen printing. 3. It can then be filled with the consumer's preferred liquor and ingredients to welcome a new infusion. 4. The main label can be replaced with writable tape, allowing the consumer to add their own indications.
PROJECT DURATION AND LOCATION:
This project launched in May 2022 in Occitanie, France, shortly after the official registration of the Maquera brand. It took time to earn the owner's trust, undergoing several vintages and as many iterations before reaching the final version, which was achieved one year later in May 2023.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The bottle places emphasis on natural materials that are locally sourced. The primary goal is to ensure durability through repeated use. The secondary objective is to minimize its carbon footprint from the beginning to the end of the production chain. The paper labels, along with the beech wood and cork cap, are manufactured in France, while the glass bottle originates from neighboring Switzerland. The suppliers played a predominant role in the success of this project.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Overall dimensions:
- Diameter: 85.8 mm
- Height: 177.4 mm
- Capacity: 50 Cl
Parts dimensions:
- Glass: h. 161.4 mm / diam. 85.8 mm
- Wood: h. 16 mm / diam. 39 mm
- Cork: h. 20 mm / diam. 20 mm
- Label 1 (natural white paper): 24 x 115 mm
- Labels 2 (natural white paper): 75 x 32 mm
Suppliers:
- Labels: LabelPix
- Corks: Laffite Liege
- Screen printed bottles: Univerre Pro Uva SA
- The cork label is manually embossed during bottling.
TAGS:
Liquor, infused liquor, maquera, packaging, guillaume tiravy, wa, designer, Geneva, Switzerland
RESEARCH ABSTRACT:
Research was conducted empirically, in the field, as close as possible to consumers. The primary goal was to understand their desires, habits and consumption patterns. Participating in their experiments and discussions, writable tape became essential to convey information on a reused bottle. A dozen prototypes were then submitted for approval to these enthusiasts, as well as to the primary stakeholder, the master infuser.
CHALLENGE:
Three constraints stood out among the others. First, the bottle had to distinguish itself from others. Second, it needed to showcase the color of the beverage as much as possible. Third, it had to be reusable for consumers. The solution was to separate generic information through screen printing on one side and specific information about a vintage on a label on the other, solving all the challenges.
ADDED DATE:
2023-11-27 18:08:33
TEAM MEMBERS (1) :
IMAGE CREDITS:
Image #1: 3D artist Guillaume Tiravy
Image #2: 3D artist Guillaume Tiravy
Image #3: 3D artist Guillaume Tiravy
Image #4: Photographer Guillaume Tiravy
Image #5: 3D artist Guillaume Tiravy
PATENTS/COPYRIGHTS:
The brand Maquera and its logo have been registered. The copyrights belong to TIRAVY Guillaume, 2022.
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| Visit the following page to learn more: https://wa.media |
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| COMMENTS |
| Giulia Esposito |
Comment #100138 on June 22, 2024, 2:34 am |
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The award-winning "Maquera" design showcases an innovative approach to packaging that not only serves its initial purpose beautifully but also encourages sustainability and personal engagement with the product. The concept of infusing liquor is a unique hobby that connects individuals, and this design brilliantly facilitates that connection by offering a bottle designed for repeated use, with considerations for both durability and personalization. The incorporation of writable tape for recording infusion details is a thoughtful touch, ensuring that the essence of each concoction is remembered and cherished. Moreover, the emphasis on using natural, locally sourced materials speaks volumes about the commitment to minimizing environmental impact while maintaining high-quality design standards. The research and development process, involving direct interaction with the community of liquor enthusiasts, reflects a commendable dedication to understanding and fulfilling the consumer's needs. It is impressive how the design manages to stand out through its dual-layer packaging, allowing for the liquor's color to shine while ensuring that the bottle remains a canvas for the consumer's own creations. The efforts to overcome design challenges by separating generic and specific information elegantly solve practical issues while enhancing the aesthetic appeal of the bottle. This work is a testament to the power of thoughtful design in creating products that are not just consumables but become part of a passionate community's hobby and lifestyle. Such an achievement is a clear reflection of the skill and dedication of Guillaume Tiravy and his team.
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| Chloe Turner |
Comment #100527 on June 22, 2024, 3:51 am |
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The moment I laid eyes on the "Maquera" 50cl Infused Liquor Bottle, I was immediately drawn to its innovative design and the thoughtful consideration behind its creation. The concept of infusing liquor, which unites a passionate community, is beautifully encapsulated in the design of this bottle. The emphasis on functionality, allowing for the bottle to be reused with ease, reflects a deep understanding of the consumer's desires and needs. The use of robust materials and provision for writable tape showcases an impeccable attention to detail, ensuring that the essence of the infusion process is not just preserved but celebrated. Moreover, the inspiration drawn from the maquis adds a layer of depth and authenticity to the design, making it not only a container but a piece of art that tells a story. This work is a testament to the power of design in connecting people and elevating everyday experiences. It is no wonder that this exceptional piece has been recognized with the A' Design Award in the Packaging Design category. The creativity and insight demonstrated in this project are truly inspiring, underscoring the designer's remarkable talent and vision.
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| Paul Phillips |
Comment #100971 on June 22, 2024, 5:20 am |
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The innovative approach to sustainable packaging design as exemplified in the "Maquera" 50cl Infused Liquor Bottle is truly remarkable. It is not often that one encounters a design that not only elevates the initial product experience but also extends the life cycle of the packaging in such a functional and elegant manner. The dual-layered, screen-printed features paired with a slim, replaceable label for detailing bespoke infusions is a testament to thoughtful and user-centered design. This design cleverly encourages consumers to engage with the product beyond its original use, promoting sustainability and creativity in repurposing. The use of sturdy materials further ensures that the bottle can be cherished and reused indefinitely, adding a layer of environmental consciousness to its aesthetic appeal. It is this combination of functionality, beauty, and sustainability that truly sets this work apart, making it a deserving recipient of the A' Design Award in the Packaging Design category. The foresight and ingenuity behind this design are commendable, and it serves as an inspiration for how designers can incorporate sustainability into elegant and practical solutions.
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| Elisabeth Clark |
Comment #101293 on June 22, 2024, 6:25 am |
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The recognition of Guillaume Tiravy's "Maquera" design with the A' Design Award is a testament to the creative and innovative approach taken in the realm of Packaging Design. This 50cl Infused Liquor Bottle not only stands out for its aesthetic appeal but also for its unique functionality that encourages sustainability and personal creativity among consumers. The dual-layer packaging design, with its screen-printed features and replaceable label for infusions, is a brilliant solution that caters to the desires of liquor enthusiasts who value both quality and versatility in their purchases. Furthermore, the inspiration drawn from the community of liquor infusers and the meticulous research conducted to understand their needs and preferences underscores a deep commitment to user-centric design. The result is a product that is not just a container, but a tool for personal expression and environmental responsibility. Guillaume's ability to encapsulate the essence of the maquis in the product's design while providing a platform for ongoing consumer engagement is truly admirable. This work is a beacon of excellence in packaging design, showcasing how form and function can harmoniously blend to create not only an award-winning design but also a meaningful consumer experience.
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| Adam Harris |
Comment #101852 on June 22, 2024, 8:16 am |
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The ingenuity and creativity evident in the "Maquera" 50cl Infused Liquor Bottle design truly sets a new standard in the realm of packaging design. The thoughtful consideration towards sustainability and user engagement is commendable, offering a second life to the packaging by encouraging consumers to repurpose the bottle for their own infusions. The dual-layer design, combining screen-printed elements with a replaceable label, is a brilliant solution to the challenges of providing both aesthetic appeal and practical functionality. This work not only demonstrates a deep understanding of the needs and desires of the consumer but also showcases a profound respect for the environment by promoting reuse. It is heartening to see such an innovative approach being recognized with the prestigious A' Design Award. This achievement is a testament to the designer's dedication to pushing the boundaries of conventional packaging design, and it is inspiring to witness how design can play a pivotal role in fostering a more sustainable and creative world.
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| Paul Williams |
Comment #102237 on June 22, 2024, 9:33 am |
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Maquera stands as a beacon of innovation and sustainability in the realm of packaging design, meriting its accolade from the A' Design Award. The duality of its purpose, serving initially as a vessel for an exquisite infused liquor and subsequently as a canvas for consumers' own infusion creations, showcases a thoughtful consideration towards environmental sustainability and user engagement. It is particularly commendable how the design incorporates reusable elements, such as the writable label feature which fosters a personal connection between the product and its consumer. The choice of materials, emphasizing local sourcing and durability, reflects a responsible approach towards minimizing environmental impact while enhancing the user experience. The dedication to research, engaging directly with the community of liquor enthusiasts, has evidently paid off, resulting in a product that not only meets but exceeds consumer expectations. The clear understanding of the challenges faced, from ensuring the bottle's distinctiveness to emphasizing the beverage's color and facilitating reuse, and the innovative solutions provided, demonstrate a profound level of creativity and problem-solving. This work is not only a testament to the designer's skill and dedication but also serves as an inspiration for sustainable practices in packaging design.
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| Mark Allen |
Comment #102513 on June 22, 2024, 10:29 am |
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The innovative approach to sustainable design demonstrated in the "Maquera" 50cl Infused Liquor Bottle is truly commendable. Winning the A' Design Award in the Packaging Design category not only highlights the exceptional creativity and thoughtfulness behind this project but also sets a new standard in the industry for environmental consciousness and consumer engagement. The incorporation of reusable materials, along with a design that encourages the consumer to interact with and repurpose the packaging, showcases a deep understanding of current trends and consumer desires. It is heartening to see such a harmonious blend of functionality, aesthetic appeal, and sustainability being recognized and celebrated. Congratulations on this well-deserved achievement.
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| Elena Petrenko |
Comment #103113 on June 22, 2024, 12:29 pm |
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This work is a brilliant example of how thoughtful design can merge functionality with sustainability, fostering a closer connection between the product and its users through its innovative repurposing feature.
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