Challenger Alcoholic Beverage Packaging by Yao Wu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Challenger PRIMARY FUNCTION: Alcoholic Beverage Packaging INSPIRATION: The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping. OPERATION / FLOW / INTERACTION: The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface. PROJECT DURATION AND LOCATION: The project began in May 2022 in Beijing and was completed in July 2022. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping. SPECIFICATIONS / TECHNICAL PROPERTIES: Packaging box 30cm*12cm*22cm. TAGS: Challenger, Package design, Chinese Mythology, Chinese spirits RESEARCH ABSTRACT: This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years CHALLENGE: The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy ADDED DATE: 2023-11-01 09:58:58 TEAM MEMBERS (8) : Original designer：Wu Yao, Illustration designer:Zhang yuchen, Illustration designer:Xie boxing, Graphic designer:Zheng ziyang, Graphic designer:Shi huafeng, Graphic designer:Tan zhen, 3D designer:Liao hao and IMAGE CREDITS: Yao Wu, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Beijing Wuyao Cultural and Creative Co. Ltd. PROFILE: Beijing Wuyao Cultural and Creative Co., Ltd. is a design oriented limited company, mainly engaged in illustration design, packaging design, IP image design, etc. It is a team composed of a group of young and interesting illustrators and designers. Enthusiastic in extracting design inspiration from the details of life, extracting concepts from ancient Chinese aesthetics, focusing on the overall design of different brands in different environments, skilled in creating colorful, unique compositions, and culturally imbued stories, providing customers with works that meet brand needs, and helping them achieve their expected cultural aspirations and business goals. |
| AWARD DETAILS | |
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Challenger Alcoholic Beverage Packaging by Yao Wu is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Yao Wu. · Click here to view the profile and other works by Yao Wu. |
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