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| DESIGN DETAILS |
DESIGN NAME:
Extreme of Emptiness
PRIMARY FUNCTION:
3D Public Art
INSPIRATION:
The ecosystems in nature are complex and fascinating, life expresses itself in a mysterious way, and the vastness of the unknown makes me fantasize about the choices that creatures go through in the process of evolution. I want to illustrate it through digital visual art and create a real sense of unreality to bring the audience a moment of tranquility outside the world. I hope more people will pay attention to the "wonderland" that is about to be lost before we have a chance to understand it.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
"Extreme of Emptiness" is a public art piece. The scene is set in spring and summer, in order to explore a wide variety of marvelous creatures in nature and use them as a strong carrier to connect humans and nature, hoping to blur the boundaries between us and nature in a poetic way. Poetically inhabiting the virtual nature, feeling the temperature of the sunlight, feeling the sound of the breeze, feeling the subtle changes of nature in a moment of breathing, feeling a "real sense of unreality".
OPERATION / FLOW / INTERACTION:
The virtual world breaks through the limitations of traditional exhibition space and interacts directly with the audience on the bustling shopping street in Chengdu, China. Utilizing the clever visual difference without the use of any professional equipment to achieve the shocking effect of naked eye 3D, to bring the audience a new visual experience!
PROJECT DURATION AND LOCATION:
July 1st, 2023 - Sept. 26th, 2023, Chengdu,China
FITS BEST INTO CATEGORY:
Computer Graphics, 3D Modeling, Texturing, and Rendering Design
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PRODUCTION / REALIZATION TECHNOLOGY:
CG, Naked-Eye 3D Technology
SPECIFICATIONS / TECHNICAL PROPERTIES:
The project is displayed on an LED billboard with a resolution of 8K and a size of 888 square meters. This piece is mainly produced by Cinema 4D and Octane Render, also uses Houdini for the FX effects.
TAGS:
Naked-eye 3D billboard, CG, digital art, public art, visual art, 3D Anamorphic, motion design, digital nature
RESEARCH ABSTRACT:
This work explores how to achieve the effect of art healing through digital art. Art healing is more of an emotional expression, how to rely on the creator's own perception of the surrounding world, through the expression of digital art to help the audience psychological, emotional and physical relaxation, relieve stress, and give emotional value to society.
CHALLENGE:
Starting from the natural world we live in, the work explores how to connect the "non-human"; creatures of nature with the city. The work chooses the sea slug as the main character of the story, not only its unique posture when traveling allows for more dynamic forms to be explored, but also in a public space with a diverse crowd, a cute and curious "sea rabbit" can easily attract people's attention and goodwill. In addition, the sea slug and its surroundings are boldly colored to amplify the difference between the imaginary world and the real world.
ADDED DATE:
2023-10-31 03:21:49
TEAM MEMBERS (1) :
IMAGE CREDITS:
Copyright: Haiyu Zheng, Flint Art, 2023
PATENTS/COPYRIGHTS:
Copyright: Haiyu Zheng, Flint Art, 2023
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| Visit the following page to learn more: https://www.behance.net/gallery/182174269/3D-
Naked-Eye-Publi |
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| CLIENT/STUDIO/BRAND DETAILS |
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| COMMENTS |
| Giulia Esposito |
Comment #100116 on June 22, 2024, 2:29 am |
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The recent unveiling of "Extreme of Emptiness," a phenomenal 3D Public Art piece, has left an indelible mark on my heart and mind, proving once again the power of digital art in bridging the realms of reality and imagination. Drawing inspiration from the complex and fascinating ecosystems of nature, this work encapsulates the essence of life's mysterious expressions and the vastness of the unknown, inviting viewers to ponder the evolutionary choices of creatures. The unique approach of setting this scene amidst the spring and summer seasons serves as a vibrant backdrop for exploring the diverse and marvelous creatures that inhabit our world. By doing so, it not only connects humans with nature in a poetic manner but also blurs the boundaries between us, allowing for a profound experience of virtual nature's warmth, sounds, and subtle changes, all contributing to a "real sense of unreality." The thoughtful inclusion of art healing elements through digital art expression offers psychological, emotional, and physical relaxation, highlighting the emotional value this piece brings to society. Utilizing CG and Naked-Eye 3D Technology, the challenge of intertwining "non-human" creatures with urban life has been skillfully met, with the sea slug, or "sea rabbit," playing a pivotal role in attracting attention and evoking curiosity. The bold coloring of the sea slug and its environment further accentuates the contrast between the imaginary world and our reality, making this work not only a visual feast but also a catalyst for emotional and intellectual engagement. The dedication and creativity shown in overcoming design challenges are truly commendable, making this award well-deserved. It is an honor to witness such innovative work that pushes the boundaries of digital visual art and creates a bridge to the wonders of nature, inviting us all to pause and reflect on the beauty that surrounds us and the beauty that is yet to be discovered. The talent and vision of Haiyu Zheng have indeed brought a moment of tranquility to our fast-paced world, reminding us of the delicate interconnections between human beings and nature.
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| Elisabeth Clark |
Comment #101605 on June 22, 2024, 7:27 am |
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Haiyu Zheng's work, "Extreme of Emptiness," is a breathtaking masterpiece that truly deserves the accolade of the A' Design Award in the category of Computer Graphics, 3D Modeling, Texturing, and Rendering Design. This piece is an exemplar of how art can transcend the boundaries of reality and virtuality, weaving together the marvels of nature with the digital realm in a way that captivates and inspires. The deliberate choice to set the scene across the vivacious seasons of spring and summer serves as a vivid backdrop to explore the intricate beauty and complexity of nature's creatures, fostering a profound connection between humans and the natural world. Zheng's articulate vision of blurring the lines between us and nature is achieved with such poetic finesse, inviting us to inhabit this virtual wonderland, to feel the warmth of the sunlight, the whisper of the breeze, and the ephemeral beauty of nature's subtle shifts. The underlying inspiration drawn from the mysterious expressions of life and the evolutionary paths of creatures is thought-provoking, urging the audience to ponder on the delicate balance of our ecosystem. Furthermore, Zheng's exploration into the therapeutic potential of digital art is groundbreaking, demonstrating an innovative approach to fostering emotional, psychological, and physical well-being through the medium of digital art. This work is not only a testament to Zheng's exceptional talent and creativity but also serves as a poignant reminder of the fragile wonderland we are on the brink of losing. It is an honor to witness such an extraordinary blend of artistry and advocacy through "Extreme of Emptiness," and I am genuinely inspired by the depth of thought, research, and passion that has culminated in this award-winning piece.
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| Mark Allen |
Comment #102814 on June 22, 2024, 11:29 am |
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Congratulations on the well-deserved recognition with the A' Design Award for "Extreme of Emptiness" in the Computer Graphics, 3D Modeling, Texturing, and Rendering Design category. This exceptional piece, blending the realms of digital art and public interaction, showcases a profound connection between humans and nature through an immersive experience of virtual natural beauty. The innovative use of CG and Naked-Eye 3D Technology, alongside a thoughtful selection of the sea slug as a symbol to bridge the imaginary with reality, not only captures the audience's imagination but also encourages a deeper reflection on our relationship with the natural world. The dedication to exploring art as a medium for emotional healing and stress relief is commendable, offering a unique perspective on how digital visual arts can contribute to societal well-being. This work stands as a testament to the power of digital art in evoking a real sense of unreality, inviting viewers to a moment of tranquility and contemplation amidst the wonders of nature.
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