Vaporesso Coss Vaping Device Packaging by Joshua Fischer, Shuyu Yao and Kai Ma |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Vaporesso Coss PRIMARY FUNCTION: Vaping Device Packaging INSPIRATION: As a leading brand in the vaping industry, VAPORESSO delves deep into the detailed needs of each consumer to consistently make breakthroughs in every production link. As a smart integrated automatic e-liquid refilling and recharging solution, COSS can reduce frequent refilling and recharging of the compact hands-free vaping device. Together with the visualized and green outer packaging, it enhances the user experience and highlights the brand's social responsibility. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The packaging evokes product sensibility through the strong brand recognition and craft visual effects. The brand graphic LOGO is defined on the outer sleeve using varying punched holes to create a misty artistic effect and simulate undulating breathing during use, demonstrating the characteristics of vaping devices. OPERATION / FLOW / INTERACTION: The punched holes on the outer packaging create a misty artistic effect and simulate undulating breathing during use, demonstrating the characteristics of vaping devices. To help consumers to understand the product more directly, a visual product wireframe diagram and selling point information are placed on the side of the slider. Different colored tags on the outer packaging indicate the color of the product, realizing 2-in-1 of the packaging and the inner tray and reducing production costs. PROJECT DURATION AND LOCATION: The project started in 2023 in China and finished in July 2023 in China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Different colored tags on the outer packaging differentiate the product and realize 2-in-1 of the packaging and the inner tray, reducing production costs. Environmentally friendly materials are used inside and outside the packaging: paper and moulded-fibre inner tray (made of sugarcane and bamboo fiber), which practices the brand's concept and actively assumes its social responsibility. SPECIFICATIONS / TECHNICAL PROPERTIES: Length:14 cm; Width:9.8cm; Height:5.2cm； Weight:150g TAGS: Vaping characteristics, hollow design, green packaging, serialization, intuitive visual perception, artistic effect, brand responsibility. RESEARCH ABSTRACT: Based on the eco-friendly concept and integrating the brand logo, the packaging design directly and vividly conveys the basic function and the convenient, easy-to-use, and smart features of this COSS vape, offering consumers a sense of ritual. CHALLENGE: The challenge of this packaging design is how to intuitively communicate the product and brand characteristics while maintaining the visual impact. The brand graphic LOGO is defined on the outer sleeve using varying punched holes to reveal the metallic inner Green logo during the out of box experience, which also creates a misty artistic effect and simulates undulating breathing during use, demonstrating the features of the vaping device. ADDED DATE: 2023-09-29 09:31:33 TEAM MEMBERS (1) : Shuyu Yao, Kai Ma, Joshua Fischer IMAGE CREDITS: Shenzhen Smoore Technology Co.,Ltd |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Smoore Technology Co.,Ltd PROFILE: Established in 2015, VAPORESSO’s goal has been to establish a smoke-free world while raising the quality of life for our users through innovation and experience. We want to make a difference in the lives of our users, and create products that can fit all levels and styles of vapers, to help as many as possible. |
| AWARD DETAILS | |
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Vaporesso Coss Vaping Device Packaging by Joshua Fischer, Shuyu Yao and Kai Ma is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Joshua Fischer, Shuyu Yao and Kai Ma. · Click here to register inorder to view the profile and other works by Joshua Fischer, Shuyu Yao and Kai Ma. |
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