Shangfang Large Seal Script Building Block Packaging by Beijing Xingchen Wanqian Technology |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Shangfang Large Seal Script PRIMARY FUNCTION: Building Block Packaging INSPIRATION: Internal grids store components separately, a design inspired by the thought investigating things and probing into principles proposed by the Ming thinker Zhu Xi, where investigating things is construed as an analysis of things as implied by the categorized storage of components. Probing into things means an understanding of the logic of how things develop. This l motivates users to think about Chinese philosophical thoughts and wise words, and pays a tribute to ancient thinkers. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This case is a gift box package designed for the building block toy Shangfang Large Seal Script. To visualize the deep heritage and charm of traditional Chinese culture, it is intended to reveal the multipurpose of the package for building block toy and more reasonable storage of components. Inspired from the jade seal, or the emperor’s seal symbolizing the supreme power in ancient times of China, it is designed as a square tray and lid box conferring a deep meaning. OPERATION / FLOW / INTERACTION: Opening the acrylic lid on top of the box, you will first see two transparent components which are used to fix the assembled words. Then you will see the instruction book in the grooved EVA liner box, a ribbon is attached besides the book for ease of removal and opening the next layer. The component box disposed in the lower part also embedded in the grooved liner box. Each component is neatly stored in a grid with photo shows and dimensional information marked on the top and sides of the box. PROJECT DURATION AND LOCATION: The project commenced in March 2023 in Beijing. It is projected to be completed in September 2023 and released to market in June 2024. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The lid of the gift box is made of acrylic with gold stamped letters. The tray is made of red touch paper, EVA-lined and velvet-backed. The inner box is made from frosted PVC and also velvet-backed. The cover of the Instruction Book is cotton with gold stamped letters and patterns. SPECIFICATIONS / TECHNICAL PROPERTIES: 308mm*308mm*133mm TAGS: Building blocks, packaging, philosophy, education, culture RESEARCH ABSTRACT: The packages of most block toys purely pack components which are unfriendly to use and loses the reuse value. Given this, the designer tailors a gridded box for different components, and each grid is a space that permits users to readily find the desired component without mistake. In addition, the outer packaging with the transparent PVC components set inside can function as a display box for the real product, a design tapping into the multipurpose and sustainable value of the toy package. CHALLENGE: Size fitting is considered a challenge of design. With a plurality of materials combined, the fabrication processes and size errors are different, so it is required to verify and tune up repeatedly until the right components are obtained. It might take 4-5 revisions and improvements to transit from prototype to finished product. The sustainable design of the package is also a critical factor, including the sustainability of the materials and the reuse value of the package. ADDED DATE: 2023-09-28 05:47:30 TEAM MEMBERS (1) : Huang Zhong, Li Jiuzhou, Ren Shengyuan, Wang Mingling IMAGE CREDITS: Beijing Xingchen Wanqian Technology, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Beijing Xingchen Wanqian Technology Co., Ltd PROFILE: Beijing Star Thousand Technology Co., Ltd. mainly focuses on the research and development of building block toys, and is committed to creating a building block toy market with the connotation of Chinese traditional culture. Mainly for the user group age is 7 years old + older children. Education and entertainment are integrated into one, so that users can be educated in entertainment while increasing their knowledge and understanding of traditional Chinese culture. |
| AWARD DETAILS | |
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Shangfang Large Seal Script Building Block Packaging by Beijing Xingchen Wanqian Technology is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Beijing Xingchen Wanqian Technology. · Click here to register inorder to view the profile and other works by Beijing Xingchen Wanqian Technology. |
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