Imoment Low-Alcohol Wine Series by Hu Wan and Li Jianpeng |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Imoment PRIMARY FUNCTION: Low-Alcohol Wine Series INSPIRATION: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation. OPERATION / FLOW / INTERACTION: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement. PROJECT DURATION AND LOCATION: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022. FITS BEST INTO CATEGORY: Food, Beverage and Culinary Arts Design |
PRODUCTION / REALIZATION TECHNOLOGY: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers. SPECIFICATIONS / TECHNICAL PROPERTIES: Available in multiple sizes and shapes TAGS: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations. RESEARCH ABSTRACT: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation. CHALLENGE: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film. ADDED DATE: 2023-09-27 09:55:25 TEAM MEMBERS (2) : Hu Wan and Li Jianpeng IMAGE CREDITS: Creator Hu Wan Illustrator Li Jianpeng |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Netease Yanxuan Trading Co. Ltd PROFILE: NetEase Yanxuan was officially launched in April 2016. It is a lifestyle brand under NetEase that is favored by the new middle class. It covers eight categories: home life, clothing and shoes, food and beverages, personal care and cleaning, mother and baby, sports and outdoors, digital appliances, and Yanxuan Global. |
| AWARD DETAILS | |
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Imoment Low-Alcohol Wine Series by Hu Wan and Li Jianpeng is Winner in Food, Beverage and Culinary Arts Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Hu Wan and Li Jianpeng. · Click here to register inorder to view the profile and other works by Hu Wan and Li Jianpeng. |
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