meow Multi-Functional Logistics Box by Yanxuan Design Center |
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| DESIGN DETAILS | |||||
| DESIGN NAME: meow PRIMARY FUNCTION: Multi-Functional Logistics Box INSPIRATION: The design takes inspiration from the features of cats, while the overall spatial design is inspired by human house structures. By transforming logistics boxes into spaces for cats to rest and play, it creates a warm and cozy shopping experience for consumers while providing cats with an additional entertainment space. UNIQUE PROPERTIES / PROJECT DESCRIPTION: · Smooth and simple folding process: Users can easily fold it into a cat house without the need for any tools or generating waste paper. · Maximizing physical space design: The swing cover extends the top space of the cat house, maximizing its utilization. The open-door design makes the cat house more spacious. · Sturdy structure design: The innovative double ear lock structure design at the top greatly enhances the stability of the cat house, accommodating the jumping behavior of cats. · Exterior design with cat attributes: The design of the cat house is inspired by houses and cat elements such as ears and paws, the adorable appearance enhances the happiness of users and cats. OPERATION / FLOW / INTERACTION: This is a multi-functional logistics box that can be used as both a logistics box and a cat house. In its logistics box state, it is used for packaging and transporting goods, similar to a regular packaging box. Once the package is received, it can be easily opened with a tear strip. After removing the goods, it can be manually folded following the corresponding folding lines to transform into a cat house for cats to rest. The entire process is easy and enjoyable. PROJECT DURATION AND LOCATION: The project started in April 2023 in Hangzhou and finished in May 2023 in Hangzhou, and successfully being implemented for logistics transportation in the cat litter industry. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Through innovative structural design, the packaging logistics box can be conveniently folded into a beautiful and strong interesting cat house, realizing multi-functional product packaging and reusing waste cartons. SPECIFICATIONS / TECHNICAL PROPERTIES: Width320mm x Depth280mm x Height200mm TAGS: Sustainable design, multi-function design, public welfare design, packaging recycling, pet-friendly. RESEARCH ABSTRACT: The consumption of logistics transportation packaging is enormous in modern life and often leads to the disposal of used boxes. The design team aims to provide an opportunity for the secondary use of logistics boxes after transportation through low-cost innovative design and reduce the disposal of logistics boxes. CHALLENGE: There is a type of cat house cardboard box available for sale on Chinese e-commerce platforms, but Meow does not want to increase the shopping cost for consumers. Following the principle of practicality, Meow aims to transform logistics boxes into cat houses through low-cost innovations. To achieve this goal, the designers have considered commercial costs, product load-bearing capacity, and the ability for mass production. On top of that, they have also managed to balance aesthetics and environmental friendliness for a better consumer experience. ADDED DATE: 2023-09-27 05:07:12 TEAM MEMBERS (1) : Zhang Xiumin, Quan Xinyi, Li Shuqin and Yang Wenhao IMAGE CREDITS: Image Chen Zenan and Quan Xinyi PATENTS/COPYRIGHTS: CN307881819S Zhang XiuMin 2023 China. ZL 2022 2 3152752.9 LiShuQin Zhang XiuMin 2023 China. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Netease Yanxuan Trading Co. Ltd PROFILE: NetEase Yanxuan was officially launched in April 2016. It is a lifestyle brand under NetEase that is favored by the new middle class. It covers eight categories: home life, clothing and shoes, food and beverages, personal care and cleaning, mother and baby, sports and outdoors, digital appliances, and Yanxuan Global. |
| AWARD DETAILS | |
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Meow Multi-Functional Logistics Box by Yanxuan Design Center is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Click here to request a exclusive interview about meow Multi-Functional Logistics Box from Yanxuan Design Center. · Click here to view the profile and other works by Yanxuan Design Center. |
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