Furmint Vodka Beverage Packaging by Peter Morvai |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Furmint Vodka PRIMARY FUNCTION: Beverage Packaging INSPIRATION: The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Sevenhills Distillery has launched a vodka made from grapes to complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product. OPERATION / FLOW / INTERACTION: As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration. PROJECT DURATION AND LOCATION: Started and finished in Budapest at the end of 2022. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Ofset printed label and screenprinted bottle. SPECIFICATIONS / TECHNICAL PROPERTIES: Height: 340 mm Width: 80 mm TAGS: graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery RESEARCH ABSTRACT: The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes. CHALLENGE: When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle. ADDED DATE: 2023-09-25 07:34:05 TEAM MEMBERS (2) : art directors: László Ördögh, Dávid Drozsnyik and graphic designer: Péter Morvai IMAGE CREDITS: Images: Bence Boldogh |
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| Visit the following page to learn more: https://graphasel.com/portfolio/furmint- |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Seven Hills Distillery PROFILE: Seven Hills Distillery is a small gin and whisky handcraft distillery in Tokaj-Hegyalja, where we make our premium small series spirits in a wonderful natural environment. |
| AWARD DETAILS | |
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Furmint Vodka Beverage Packaging by Peter Morvai is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Peter Morvai. · Click here to view the profile and other works by Peter Morvai. |
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