A Garden for All Type Design by Danne Ojeda |
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| DESIGN NAME: A Garden for All PRIMARY FUNCTION: Type Design INSPIRATION: TYPOlogy is an educational project. It was an assignment on Typography Design given to tertiary education students from the School of Art, Design and Media, NTU, Singapore. The assignment was for each student to design DROP CAPS as a font family (See images and attached PDF). The outcome was multiple font families created by students and inspired by the flora, fauna, and unique features of the Singapore Botanic Gardens. From this, the best of the best DROP CAPS were printed in the book A GARDEN FOR ALL, published by the prestigious editorial Epigram Books in Singapore (See the last part of the PDF attached with the chapters of A GARDEN FOR ALL, with the original DROP CAPS designed for this book). UNIQUE PROPERTIES / PROJECT DESCRIPTION: Original Drops Caps were inspired on natural elements found in the Singapore Botanic Gardens, Singapore First UNESCO World Heritage Site. OPERATION / FLOW / INTERACTION: The Drop Caps are used in the different sections of the book 'A Garden for All', published by Epigram Books, Singapore. PROJECT DURATION AND LOCATION: The project TYPOLogy: A Garden for all, latest 8 weeks in total. It took place in Singapore, from September to November 2022. |
PRODUCTION / REALIZATION TECHNOLOGY: This project originated as part of a teaching assignment in the course 'Typography III'. It is an industry oriented assignment whose outcome is the publishing of the produced typographical works, emulating a real design commissioned scenario. To this effect, a group of students from 'Typography III' course from the School of Art, Design and Media (ADM), were invited to collaborate with Epigram Books under the Creative Direction of Associate Professor Danne Ojeda. Students conducted field research in Singapore Botanic Gardens, after which they created original Drop Caps in the form of contemporary illustrated type designs for the book 'A Garden for All'. SPECIFICATIONS / TECHNICAL PROPERTIES: Variable dimensions. TAGS: Botanical Garden Singapore, Original Drop Cap Design, Typography, Education, ADM, NTU. RESEARCH ABSTRACT: To design Drop Caps typographic prototypes, that depict the variety and richness of the Singapore Botanic Gardens, flora, fauna, and any other relevant elements found in situ. This is Singapore First UNESCO World Heritage Site. CHALLENGE: To find a unique design direction that will respond to the research abstract, to design and develop a coherent typographical system that carries the essence of the various features of the Singapore Botanical Gardens. ADDED DATE: 2023-09-25 06:54:58 TEAM MEMBERS (1) : Creative direction of Danne Ojeda. IMAGE CREDITS: All design/authors of the Drop Caps and Epigram Books, Singapore PATENTS/COPYRIGHTS: The copyright rests with the authors. |
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NAME: School of Art, Design and Media, Nanyang Technological University, Singapore. PROFILE: A research-intensive public university, Nanyang Technological University, Singapore (NTU Singapore) has 33,000 undergraduate and postgraduate students. In 2018, NTU was placed 12th globally in the Quacquarelli Symonds (QS) World University Rankings. It was also ranked the world’s best young university (under 50 years old) by QS for the fifth consecutive year. In addition, NTU was named the world’s fastest-rising young university by Times Higher Education in 2015. |
| AWARD DETAILS | |
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A Garden For All Type Design by Danne Ojeda is Winner in Education, Teaching Aid and Training Content Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Danne Ojeda. · Click here to register inorder to view the profile and other works by Danne Ojeda. |
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