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| DESIGN DETAILS |
DESIGN NAME:
Void
PRIMARY FUNCTION:
Integrated Design Platform
INSPIRATION:
Good design does not attract unnecessary attention.
Void design is neutral and
Allowing consumers to express themselves leave space empty.
Void is a creative partner who plans and designs a brand experience.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Void is a word that refers to non existent, empty with nothing or such a space.
Void proposes a new positioning of creative design
with an integrated strategy from planning to practice,
a design that breathes with the times and trends as if filling this space with unlimited imagination.
OPERATION / FLOW / INTERACTION:
Companies plan and develop service brands or product brands and inform customers of their differentiated value through various communication media..
In order to create a consistent brand experience, the essential elements of the brand that play a central role must be defined.
We first define the brand's values.
What is our brand identity?
What kind of image should our brand be remembered by people?
Void provides customers with a new platform through these experiences.
PROJECT DURATION AND LOCATION:
Void brand project was carried out from September 2021 to August 2022, and the trademark registration and patent appeared in September 2022.
FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Void is a platform that goes beyond simple design and makes various brands more valuable.
We pursue a minimalist design so that each product can stand out within the Void platform.
We seek diversity of expression through flexible design that can be expanded across a variety of brands.
We establish a modern and progressive design tone and manner to express a trendy image.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Void maintains consistency in the brand identity and expresses it as an expanded motif to reflect personality.
Void logotype uses a sans-serif font to create a clean, modern feel.
Minimal straight lines and the curve of the I are in harmony with the overall visual balance.
Void uses clear and vibrant colors and uses novel combinations as a color system.
With this color system, you can maintain a vibrant, clear tone and manner of Void.
TAGS:
Void, Book design, Brand identity, Creative
RESEARCH ABSTRACT:
Using a brand identity system consistently increases trust and recognition of your brand and sets you apart from the competition.
It also ultimately builds trust in your brand message.
Void provides ample experiences to amplify creativity and imagination in the space where the customer’s space and Void’s space meet.
CHALLENGE:
In order to create Void unique visual characteristics, we went through a lot of trial and error in the process of developing a graphic motif symbolizing void. By using the strokes associated with the brand slogan, Unobtrusive design, as a motif, the intersection of customer benefits and values is expressed through an image.
ADDED DATE:
2023-09-20 01:04:27
TEAM MEMBERS (6) :
Art Director : Hanna Park, Designer : Hyesu Lim, Designer : Yura Lee, Designer : Jonghwan Kang, Designer : Seohee Lee and Designer : Jieun Choi
IMAGE CREDITS:
Hanna Park, 2023.
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| Visit the following page to learn more: http://dsjs.co.kr |
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| COMMENTS |
| Giulia Esposito |
Comment #100044 on June 22, 2024, 2:15 am |
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Discovering the "Void" Integrated Design Platform, which was honored with the A' Design Award, has been a truly inspiring experience. The concept behind Void, emphasizing the beauty of neutrality and the importance of leaving space for consumers to express themselves, resonates deeply with my passion for design that speaks without shouting. The approach of making design a creative partner, rather than merely an element that attracts attention, is both innovative and commendable. The unique positioning of Void, aiming to fill spaces with unlimited imagination while remaining tethered to the pulse of contemporary trends, showcases a forward-thinking methodology that is as refreshing as it is necessary in today's fast-paced world. The dedication and creativity of the team led by Hanna Park, alongside the designers Hyesu Lim, Yura Lee, Jonghwan Kang, Seohee Lee, and Jieun Choi, have clearly paid off, crafting a brand identity that not only stands out amidst the competition but also builds a trustful bridge between the brand and its audience. The meticulous research and realization methods employed to establish Void's minimalist yet expressive design identity highlight a commitment to not just visual aesthetics but to creating a holistic brand experience. Overcoming the challenges of developing a graphic motif that embodies the essence of unobtrusive design, while also serving as a nexus for customer values, is no small feat. This work exemplifies the power of thoughtful design in crafting meaningful connections and fostering an environment where creativity and imagination flourish. It is heartening to see such a sophisticated blend of strategy, creativity, and innovation being recognized. This success is a testament to the talent and hard work of the entire team, led by the visionary Hanna Park.
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| Chloe Turner |
Comment #100771 on June 22, 2024, 4:40 am |
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The philosophy that good design should not attract unnecessary attention yet stand as a beacon for self-expression and creativity truly resonates with me, especially when I consider the award-winning piece "Void." The concept of an Integrated Design Platform that serves as a neutral canvas, allowing the consumers' personalities to shine through, is both innovative and deeply inspiring. It is evident that the design seamlessly blends functionality with aesthetics, offering a brand experience that is both unique and engaging. The approach of leaving space for consumers to express themselves is a testament to the understanding that true beauty in design lies in its ability to be a creative partner, rather than just an object of admiration. This work is a remarkable example of how simplicity and thoughtfulness in design can elevate an experience, making it not only memorable but also deeply personal. It is a privilege to witness such a groundbreaking project being recognized with the A' Design Award in the Graphics, Illustration and Visual Communication Design category, showcasing the profound impact that thoughtful design can have in our lives.
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| Elisabeth Clark |
Comment #101564 on June 22, 2024, 7:19 am |
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Hanna Park's award-winning work, "Void," truly exemplifies the pinnacle of excellence in the realm of Graphics, Illustration, and Visual Communication Design. The A' Design Award, being a prestigious accolade in the design world, highlights the significance of Hanna's achievement. "Void" is not just a design; it's a testament to the power of creative vision and innovation. The unique approach of integrating design from planning to practice, coupled with the philosophy of aligning with contemporary times and trends, showcases an unparalleled understanding of the design space. Hanna's work breathes life into the concept of emptiness, turning a void into a canvas of unlimited imagination. The neutral stance of the design, aiming not to attract unnecessary attention, brilliantly allows for personal expression while maintaining a strong brand identity. This not only sets a new benchmark in brand strategy but also enriches the consumer experience by fostering a space where creativity and imagination flourish. Hanna Park's "Void" is a masterclass in how design can be both subtle and impactful, making it a deserving recipient of such a distinguished award. It is a beacon of inspiration for aspiring designers and a vivid demonstration of how thoughtful design can bridge the gap between the ephemeral and the tangible, the empty and the enriched.
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| Adam Harris |
Comment #102056 on June 22, 2024, 8:57 am |
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The winning of the A' Design Award by the work titled "Void," an Integrated Design Platform, in the category of Graphics, Illustration and Visual Communication Design, is a testament to the innovative and forward-thinking approach embedded in this project. The concept of filling a metaphorical void with limitless imagination, while providing a new positioning of creative design that breathes with the times and trends, is profoundly inspiring. The meticulous attention to creating a neutral design that allows consumers to express themselves, thereby acting as a creative partner in planning and designing brand experiences, showcases an exceptional level of thoughtfulness and insight. Furthermore, the dedication to overcoming challenges through trial and error in developing a unique visual characteristic that symbolizes 'void' speaks volumes about the commitment to excellence and innovation. This work not only sets a high standard for design but also serves as a beacon of creativity and imagination in the design community. The approach of using a brand identity system to increase trust and recognition, while emphasizing the importance of unobtrusive design, is both commendable and exemplary. This achievement is indeed a celebration of the power of design to create meaningful and impactful experiences.
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| Mark Allen |
Comment #102774 on June 22, 2024, 11:21 am |
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The winning of the A' Design Award in the Graphics, Illustration, and Visual Communication Design category by the work titled "Void" is a testament to the innovative and forward-thinking approach taken in its creation. The concept of utilizing a space, often considered empty or non-existent, as a canvas for expressing unlimited imagination and creativity is truly inspiring. The meticulous research and dedication to creating a unique visual identity that embodies the essence of being unobtrusive while allowing for consumer self-expression are commendable. The challenges overcome during the development process, particularly in achieving a graphic motif that symbolizes the void, highlight the perseverance and ingenuity involved. The result is a platform that not only elevates brand experiences through minimalist and flexible design but also sets a new benchmark for integrating strategy from planning to practice in design. This award is a well-deserved recognition of excellence in pushing the boundaries of visual communication and brand identity. Congratulations on this remarkable achievement.
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