Ling Lie Vodka Packaging by Laizhou Distillery |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ling Lie Vodka PRIMARY FUNCTION: Packaging INSPIRATION: The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market. OPERATION / FLOW / INTERACTION: The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times. PROJECT DURATION AND LOCATION: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label SPECIFICATIONS / TECHNICAL PROPERTIES: product dimensions, 78 mm x 78 mm x 309 mm TAGS: Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit RESEARCH ABSTRACT: In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world. CHALLENGE: The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature. ADDED DATE: 2023-09-14 03:23:49 TEAM MEMBERS (1) : Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke IMAGE CREDITS: Laizhou Distillery, 2023. |
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| Visit the following page to learn more: http://www.riowine.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Laizhou Distillery PROFILE: Laizhou Distillery is a Chinese whisky distillery dedicated to "creating more possibilities for whisky". In a unique geographical environment, Laizhou Distillery chooses ingredients from all over the world, adding more layers and pursuing more diversified flavour possibilities while maintaining a balance in flavour and taste through cutting-edge brewing technology. Meanwhile, Laizhou is also a winery in China that practices the net zero emission green concept, always adheres to the long-term goal of carbon neutrality and continuously pays attention to the sustainable development of the environment. |
| AWARD DETAILS | |
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Ling Lie Vodka Packaging by Laizhou Distillery is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Laizhou Distillery. · Click here to register inorder to view the profile and other works by Laizhou Distillery. |
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