Hunguest Hotels Brand Design by Eszter Laki and Reka Imre |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Hunguest Hotels PRIMARY FUNCTION: Brand Design INSPIRATION: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in 2020 in Hungary and finished in 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: hotel branding, wellness and spa, letterpress, Hungary RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2023-09-13 16:41:57 TEAM MEMBERS (1) : Eszter Laki, Réka Imre IMAGE CREDITS: photographs by András Zoltai and Zoltán Gali |
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| Visit the following page to learn more: http://studionur.com | |||||
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NAME: Studio NUR PROFILE: studio NUR is a Budapest-based graphic design studio founded by Eszter Laki. Studio NUR’s designs are characterized by clean typography and hand-drawn details. From the first design steps to the final touches, they manage the whole process. As conscientious designers, they dive into and work on a project with passion and enthusiasm, learning the personal stories and motivations of the brands. The fire and dedication they put into work are the biggest drivers of the represented brands and their clients; this is what links them together in national and international projects. |
| AWARD DETAILS | |
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Hunguest Hotels Brand Design by Eszter Laki and Reka Imre is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Eszter Laki and Reka Imre. · Click here to register inorder to view the profile and other works by Eszter Laki and Reka Imre. |
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