Guyuelongshan Chinese Rice Wine Packaging by Yuejun Chen |
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| DESIGN NAME: Guyuelongshan PRIMARY FUNCTION: Chinese Rice Wine Packaging INSPIRATION: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture. OPERATION / FLOW / INTERACTION: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products. PROJECT DURATION AND LOCATION: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling. SPECIFICATIONS / TECHNICAL PROPERTIES: Width :340 mm x Depth :130 mm x height :150 mm TAGS: Chinese liquor, Oriental aesthetics, packaging design, illustration RESEARCH ABSTRACT: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty. CHALLENGE: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design. ADDED DATE: 2023-08-31 04:55:15 TEAM MEMBERS (1) : IMAGE CREDITS: Yuejun Chen, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Red Deer Cultural Creative Design Co., LTD PROFILE: Shenzhen Red Deer Culture Creative design Co., LTD., Shenzhen Red Deer Culture Creative Design Co., LTD. Red Deer Creative, engaged in brand design, brand packaging design, product design, cultural and creative product design and illustration design projects, is a creative cultural design company full of creativity and passion. The founder, Mr. Chen Yuejun, has more than ten years of professional packaging design experience, is A class A elite talent in Shenzhen, an off-campus master's tutor in the School of Art and Design of Changsha University of Science and Technology, a special lecturer in many universities in China, and has won 17 international design awards. He is passionate about creating and pursuing experimental thinking, and empowers the brand through conceptual innovation and new visual experience. Cooperated with well-known brands at home and abroad, such as Moutai Alcohol, Diaoyutai, Abstract, Xijiu, Luzhou Laojiao, Century-old Changyu, Baofeng Wine, Germany Junhans Watches, Germany Waldorf Jewelry, etc. As a company focusing on brand design, brand packaging design, product design, cultural and creative product design and illustration design projects, we are good at a variety of style creativity, pay attention to the pertinence, system and particularity of design performance, so that design for the brand color. Our design team consists of a team of excellent members, who have the professional quality of graphic design, brand identity, visual design and other fields, with rich experience and skills, to provide customers with a full range of high-quality design services. Our cooperation is described as follows: 1. Service content: We mainly engage in brand design, brand packaging design, product design, cultural and creative product design, illustration design projects. 2. Style creativity: We are good at a variety of style creativity, including but not limited to fresh and natural, fashion trends, simple atmosphere and so on. We focus on the pertinence, system and particularity of design to meet the needs of different brands, so that design for the brand. 3. Design customization: Our design is customized service, we will develop different service content according to customer needs and project content. We will communicate closely with our customers to ensure that the design performance can meet the needs of customers, so that design can help the brand. Shenzhen Red Deer Cultural Creative Design Co., Ltd. is committed to providing customers with the best quality design services, so that your brand stands out in the market. We believe that our experience and expertise can help you create a better visual experience and realize the maximum value of your brand. |
| AWARD DETAILS | |
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Guyuelongshan Chinese Rice Wine Packaging by Yuejun Chen is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Yuejun Chen. · Click here to view the profile and other works by Yuejun Chen. |
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