Ideamix Lab Drink Packaging by Qichao An |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ideamix Lab PRIMARY FUNCTION: Drink Packaging INSPIRATION: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality. OPERATION / FLOW / INTERACTION: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes. PROJECT DURATION AND LOCATION: The project started in September, 2022 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 65mm x Depth 65mm x Height 115mm TAGS: Package design，Drink Design，Oriental design，Chinese Flavordesign RESEARCH ABSTRACT: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea. CHALLENGE: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation. ADDED DATE: 2023-08-14 08:46:02 TEAM MEMBERS (1) : Qichao An IMAGE CREDITS: Qichao An |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Mornice Brand Design PROFILE: We are dedicated to delivering innovative and aesthetically pleasing design solutions that are rooted in strategic thinking. Our approach centers around the idea of "reducing the cost of corporate marketing communication and helping companies avoid unnecessary detours." We always begin with a market-oriented perspective and a deep understanding of customer needs. By blending visual aesthetics with brand strategy marketing, we create customized and creative designs that align with the essence of each enterprise. |
| AWARD DETAILS | |
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Ideamix Lab Drink Packaging by Qichao An is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Qichao An. · Click here to register inorder to view the profile and other works by Qichao An. |
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