Createar Brand Design by China Shandong Heyday Creative Co Ltd

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DESIGN DETAILS
DESIGN NAME:
Createar

PRIMARY FUNCTION:
Brand Design

INSPIRATION:
Inspired by the lark, the logo conveys the philosophy of the brand: even hearing impaired person are able to hear the gentle, natural and dynamic sound of a lark. The graphic of the logo skillfully combines the soft curve of a lark, a hearing aid product and an ear, which delivers the brand's philosophy and best wishes to the users.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Createar is an innovative brand of hearing aids in China. The logo design takes the initial letter C of the brand name as the creative idea. The capital letter C is abstracted as a shape of one hearing aid, and its negative shape is the contour of a lark. As a brand identifier, the logo is simple but not simplistic.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project will be completed in Shenzhen in March 2022

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Widely used in brand communication

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Brand Design, Createar, Logo Design

RESEARCH ABSTRACT:
Createar focuses on hearing health ecology and is committed to making itself the first brand of hearing health in China. Its brand positioning is a "full life cycle hearing health service" brand. The logo conveys the philosophy of the brand: even hearing impaired person are able to hear the gentle, natural and dynamic sound of a lark. The graphic of the logo skillfully combines the soft curve of a lark, a hearing aid product and an ear, which delivers the brand's philosophy and best wishes to the users.

CHALLENGE:
The graphic of the logo skillfully combines the soft curve of a lark, a hearing aid product and an ear, which delivers the brand's philosophy and best wishes to the users.

ADDED DATE:
2023-08-11 08:41:34

TEAM MEMBERS (4) :
CEO:Yu Tao, Project Director:Lei Dongli, Chief designer:Shi Yujun and Designer :Wang Fei, sun Jujun, Jia Chuanhui ,Wang Jiawei ,Li Zhiyong ,Yang Laiqiang ,Li Chengzhi , Nie Jing

IMAGE CREDITS:
China Shandong Heyday Creative Co Ltd, 2023.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Createar Health Technology (Shenzhen) Co., LTD

PROFILE:
Createar Health Technology (Shenzhen) Co., LTD is a technology company positioning itself as a provider for "full life cycle hearing health service". It has a strong technical accumulation in hearing health, and has a team of professional talents specialized in chips, algorithms, electronics, structure, engineering, marketing, etc. It has rich experience and cases in planning, research and development, and realization of acoustic products.



NOMINATION DETAILS

Createar Brand Design by China Shandong Heyday Creative Co Ltd is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Createar Brand Design by China Shandong Heyday Creative Co Ltd is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.



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