DESIGN NAME: Createar
PRIMARY FUNCTION: Brand Design
INSPIRATION: Inspired by the lark, the logo conveys the philosophy of the brand: even hearing impaired person are able to hear the gentle, natural and dynamic sound of a lark.
The graphic of the logo skillfully combines the soft curve of a lark, a hearing aid product and an ear, which delivers the brand's philosophy and best wishes to the users.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Createar is an innovative brand of hearing aids in China. The logo design takes the initial letter C of the brand name as the creative idea. The capital letter C is abstracted as a shape of one hearing aid, and its negative shape is the contour of a lark.
As a brand identifier, the logo is simple but not simplistic.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: The project will be completed in Shenzhen in March 2022
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Widely used in brand communication
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: Brand Design, Createar, Logo Design
RESEARCH ABSTRACT: Createar focuses on hearing health ecology and is committed to making itself the first brand of hearing health in China. Its brand positioning is a "full life cycle hearing health service" brand.
The logo conveys the philosophy of the brand: even hearing impaired person are able to hear the gentle, natural and dynamic sound of a lark.
The graphic of the logo skillfully combines the soft curve of a lark, a hearing aid product and an ear, which delivers the brand's philosophy and best wishes to the users.
CHALLENGE: The graphic of the logo skillfully combines the soft curve of a lark, a hearing aid product and an ear, which delivers the brand's philosophy and best wishes to the users.
ADDED DATE: 2023-08-11 08:41:34
TEAM MEMBERS (4) : CEO:Yu Tao, Project Director:Lei Dongli, Chief designer:Shi Yujun and Designer :Wang Fei, sun Jujun, Jia Chuanhui ,Wang Jiawei ,Li Zhiyong ,Yang Laiqiang ,Li Chengzhi , Nie Jing
IMAGE CREDITS: China Shandong Heyday Creative Co Ltd, 2023.
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