Transatlantic Innovation Week Event Communication by Stefan Maier-Wimmer |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Transatlantic Innovation Week PRIMARY FUNCTION: Event Communication INSPIRATION: Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates. OPERATION / FLOW / INTERACTION: The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future. PROJECT DURATION AND LOCATION: The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound." |
PRODUCTION / REALIZATION TECHNOLOGY: The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies RESEARCH ABSTRACT: - CHALLENGE: The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message. ADDED DATE: 2023-06-30 07:57:02 TEAM MEMBERS (7) : Creative Director: Stefan Maier-Wimmer, Art Director: Sebastian Hudl , Graphic Designer: Jana Himmel , Motion Graphics: Sabine Glaßl , Text: Jakob Wassenaar , Account Manager: Bruna de Morais Soares and Account Manager: Eva-Maria Engelbrecht IMAGE CREDITS: Stefan Maier-Wimmer, 2023. |
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| Visit the following page to learn more: https://tinyurl.com/TIW23 | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: U.S. Konsulat München PROFILE: The Consulate General in Munich is the third-largest diplomatic location of the United States in Germany. The Consulate General represents the interests of the United States of America in Bavaria and provides its services to all US citizens living in Bavaria. The focus is on intensifying and expanding German-American relations. |
| AWARD DETAILS | |
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Transatlantic Innovation Week Event Communication by Stefan Maier-Wimmer is Winner in Advertising, Marketing and Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Stefan Maier-Wimmer. · Click here to register inorder to view the profile and other works by Stefan Maier-Wimmer. |
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