Taste of Springtime Baijiu Packaging by Wei Li |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Taste of Springtime PRIMARY FUNCTION: Baijiu Packaging INSPIRATION: The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision. OPERATION / FLOW / INTERACTION: The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts. PROJECT DURATION AND LOCATION: The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 88mm x Depth 88mm x Height 196mm TAGS: spring time, interaction, socializing, hourglass RESEARCH ABSTRACT: The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value. CHALLENGE: - ADDED DATE: 2023-06-30 06:56:05 TEAM MEMBERS (3) : Mr.Dong Jinghong, Mr.Huang Yangzhong and Mr.Li Wei IMAGE CREDITS: Wei Li, 2023. |
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| AWARD DETAILS | |
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Taste of Springtime Baijiu Packaging by Wei Li is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Click here to request a exclusive interview about Taste of Springtime Baijiu Packaging from Wei Li. · Click here to view the profile and other works by Wei Li. |
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