Life-Space Slimram Slimming Waist Probiotics by Creative Department |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Life-Space Slimram PRIMARY FUNCTION: Slimming Waist Probiotics INSPIRATION: We used the box type to simulate the female waist curve to visually convey the product function, and the unique box type stood out in the market. Probiotics help regulate the human microbiome, so we have designed a variety of random patterns with different forms and colors on the surface of the box to abstract and express the wonderful changes of the human microecology, and also make the packaging style more in line with the aesthetics of young people. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This probiotic is specifically designed for women's waist slimming. Box shape simulates the female waist and intuitively expresses the function of slimming the waist. The dynamic and diverse patterns on the packaging surface, reminiscent of the fascinating transformations of the human microecology, Pair the brand's blue with a bright secondary color. Unlike other probiotic stereotypes, Slimram is closer to FMCG and better attracts young online consumers. OPERATION / FLOW / INTERACTION: How to make the product more special and stand out from the crowd of competitors is the key challenge in this case. Unique packaging structure, clear information layout, vivid color contrast, rich and exquisite special craftsmanship, all help products to gain consumer attention. As soon as the product was launched, it achieved good sales and continued to grow. PROJECT DURATION AND LOCATION: The project started in August 2021 and took six months to complete, with the first batch coming to market in March 2022 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Unlike most probiotic products on the market, which are packaged in regular cartons, Slimram's innovative structural shape is combined with laser hot stamping and embossing processes to enhance product differentiation and value. The packaging box is made of recyclable PET environmentally friendly materials, which is conducive to the sustainable development of the earth. SPECIFICATIONS / TECHNICAL PROPERTIES: Length 80mm x width 39mm x height 160mm TAGS: Slimram、Slimram Probiotic 、Lifespace Slimram Probiotic、Package Design RESEARCH ABSTRACT: The core strain of Slimram, Slimram-1, has been clinically proven to regulate fat metabolism, reduce insulin resistance & improve glucose metabolism, and achieve the effect of significantly reducing visceral fat area and waist circumference, reducing visceral fat up to 7cm2 and waist circumference by up to nearly 2CM. CHALLENGE: The unique box shape has been repeatedly polished to ensure that the packaging can show the curvy beauty of a woman's slender waist at different angles. The packaging of solid beverage products has strict regulatory requirements, font size and layout requirements and other elements are limited, packaging design in line with regulatory requirements, but also take into account the design beauty and accurate information communication. ADDED DATE: 2023-06-29 09:24:49 TEAM MEMBERS (2) : Creative Direction:Darren Chan and Designer:Dongmei Chung, June Wen IMAGE CREDITS: Creative Department, 2023. PATENTS/COPYRIGHTS: The logo (Slimram) has registerted tramark. Trademark Year 2020 Trademark Holder BY-HEALTH Co. The package design is patented. Patent No. ZL 2022 3 0035810.6 Pantent Holder Yunchao Liang Year 2022 Jurisdiction Design patent |
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| Visit the following page to learn more: https://item.jd.com/10053160178239.html | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Creative Department of BY-HEALTH Pharmaceutical Co., Ltd. PROFILE: Established in 1995, BYHEALTH systematically introduced Vitamin & Dietary Supplements (VDS) into the indirect-selling field of the Chinese market in 2002. On December 15, 2010, BYHEALTH went public on ChiNext of Shenzhen Stock Exchange (SZSE). Since then, it has rapidly developed into the leading VDS brand, and industry benchmark, in China. Euromonitor data shows that in 2020, BYHEALTH topped China’s VDS industry with a market share of 10.3%. BYHEALTH has gradually developed into a global leader in the VDS industry. |
| AWARD DETAILS | |
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Life-Space Slimram Slimming Waist Probiotics by Creative Department is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Creative Department. · Click here to view the profile and other works by Creative Department. |
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