Blink App Image Campaign by Bloom GmbH Nuernberg |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Blink App PRIMARY FUNCTION: Image Campaign INSPIRATION: Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when... UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year. Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays. |
PRODUCTION / REALIZATION TECHNOLOGY: The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing. SPECIFICATIONS / TECHNICAL PROPERTIES: Striking image campaign in the relevant trade publications of the cleaning industry. TAGS: Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication RESEARCH ABSTRACT: Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages: 1.Auditing: kick-off workshop, desktop research, presentation 2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation 3.Brand appereance 4.Staging CHALLENGE: Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers. ADDED DATE: 2023-06-29 09:13:15 TEAM MEMBERS (6) : Creative Director: Stefan Maier-Wimmer, Art Director: Sebastian Hudl , Art Director: Markus Walter , Text: Dieter Scheuerer, Composing: Andre Krenz and Account manager: Ulrike Landauer IMAGE CREDITS: Bloom GmbH Nuernberg, 2023. |
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| Visit the following page to learn more: https://tinyurl.com/2735yj7f | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: andavis GmbH PROFILE: For more than 20 years, the Nuremberg based company andavis has focused on developing customized software solutions for the cleaning industry. The motto is: “It simply works”! |
| AWARD DETAILS | |
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Blink App Image Campaign by Bloom Gmbh Nuernberg is Winner in Advertising, Marketing and Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Bloom GmbH Nuernberg. · Click here to register inorder to view the profile and other works by Bloom GmbH Nuernberg. |
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