Forty-Nine Union Liquor Alcoholic Beverage Packaging by Yamin Zhu |
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| DESIGN NAME: Forty-Nine Union Liquor PRIMARY FUNCTION: Alcoholic Beverage Packaging INSPIRATION: Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy. OPERATION / FLOW / INTERACTION: This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families. PROJECT DURATION AND LOCATION: The project started in April 2023 in Shanxi, China and finished in May 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern. The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance. The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors. Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal. SPECIFICATIONS / TECHNICAL PROPERTIES: Box: W 450mm x D 260mm x H 425mm Pot: W 170mm x D 106mm x H 330mm Divider: W 60mm x D 60mm x H 120mm Shot glass: W 37mm x D 37mm x H 70mm TAGS: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union RESEARCH ABSTRACT: The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture. CHALLENGE: There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works. ADDED DATE: 2023-06-29 08:23:48 TEAM MEMBERS (1) : IMAGE CREDITS: Yamin Zhu, 2023. PATENTS/COPYRIGHTS: 202330374354.2 202330374352.3 202330374350.4 202330374346.8 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Forty-Nine Union Design Department PROFILE: The Forty-Nine Union Design Department, a division of the Forty-nine Union Group, is renowned for its innovative contributions within the industry. Established in 2015, Forty-nine Union Group has solidified its position as a leading industrial Internet new retail enterprise, with a primary focus on the production and distribution of Chinese baijiu alongside health food products. Committed to staying abreast of contemporary trends, Forty-nine Union Group aspires to carve a poignant legacy within China's business landscape. Over the course of the past nine years, the Forty-nine Union Design Department has consistently delivered a multitude of pioneering products, showcasing its dedication to excellence and forward-thinking approach. |
| AWARD DETAILS | |
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Forty-Nine Union Liquor Alcoholic Beverage Packaging by Yamin Zhu is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Yamin Zhu. · Click here to register inorder to view the profile and other works by Yamin Zhu. |
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