Xijiu Liquor Alcoholic Beverage Packaging by Yamin Zhu |
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| DESIGN NAME: Xijiu Liquor PRIMARY FUNCTION: Alcoholic Beverage Packaging INSPIRATION: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp. OPERATION / FLOW / INTERACTION: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture. PROJECT DURATION AND LOCATION: The project started in April 2023 in Shanxi,China and finished in May 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed. SPECIFICATIONS / TECHNICAL PROPERTIES: Box: W120mm x D120mm x H260mm Bottle: W75mm x D75mm x H192mm TAGS: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union RESEARCH ABSTRACT: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on. CHALLENGE: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times. ADDED DATE: 2023-06-28 11:03:30 TEAM MEMBERS (1) : IMAGE CREDITS: Yamin Zhu, 2023. PATENTS/COPYRIGHTS: 202330190867.8 |
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NAME: Forty-Nine Union Design Department PROFILE: The Forty-Nine Union Design Department, a division of the Forty-nine Union Group, is renowned for its innovative contributions within the industry. Established in 2015, Forty-nine Union Group has solidified its position as a leading industrial Internet new retail enterprise, with a primary focus on the production and distribution of Chinese baijiu alongside health food products. Committed to staying abreast of contemporary trends, Forty-nine Union Group aspires to carve a poignant legacy within China's business landscape. Over the course of the past nine years, the Forty-nine Union Design Department has consistently delivered a multitude of pioneering products, showcasing its dedication to excellence and forward-thinking approach. |
| AWARD DETAILS | |
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Xijiu Liquor Alcoholic Beverage Packaging by Yamin Zhu is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Yamin Zhu. · Click here to register inorder to view the profile and other works by Yamin Zhu. |
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