Oraimo Obs300 Speaker by Shenzhen Transsion Holdings Co., Limited

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DESIGN DETAILS
DESIGN NAME:
Oraimo Obs300

PRIMARY FUNCTION:
Speaker

INSPIRATION:
Inspired by space futurism aesthetics, this speaker is designed to resemble a frozen capsule. Such a product, paired with the replaceable speaker grille and the design for stable placement, is both aesthetically pleasing and practical. With a profound understanding of the listening needs of young users, the design team has experimented with various materials and techniques, and finally created this distinctive small portable speaker.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This portable speaker features technology aesthetics and is comfortable to grip. Its compact, rounded body, a 3D dynamic flow texture used in the grille and cavity, a transparent shell and a breathing light, redefine the aesthetics for speakers. The 3D dynamic flow texture enhances the impact resistance of the grille, preventing deformation caused by accidental bumps. When placed on a surface, the inclined speaker directs the sound closer to ears, offering a superior listening experience.

OPERATION / FLOW / INTERACTION:
A 45mm full range driver and a passive bass diaphragm shaping like a running track circle, combined with the self developed bass enhancement algorithm, lead to more realistic sounds with stunning bass. A light ring consisting of 12 LED beads supports rich dynamic lighting effects. Users are allowed to customize their own sound and lighting effects on the APP, immersively enjoying an audio visual feast. Additionally, intuitive physical buttons and indicator lights ensure easier operation.

PROJECT DURATION AND LOCATION:
This product was designed in October, 2023 in Shenzhen, and will be launched in May, 2024, in Africa and Southeast Asia.

PRODUCTION / REALIZATION TECHNOLOGY:
The speaker employs precise metallic paint spraying technique, creating a visual effect reminiscent of flowing liquid. The iron speaker grille utilizes punching and etching processes coupled with a unique design to give a dynamic feel. The electroplated LED strip adds a layered sense and enhances the fashion appeal. The 3D texture on the transparent shell, along with the silicone USB plug and supports, ensures the stable placement pf the speaker during its charging.

SPECIFICATIONS / TECHNICAL PROPERTIES:
146mm*71mm*49mm

TAGS:
portable speaker, 3D dynamic flow texture, comfortable grip, technology aesthetics, impressive bass

RESEARCH ABSTRACT:
Today, users are not merely concerned with the acoustic performance of speakers. They also place significant emphasis on aesthetic expression and unique appearance, incorporating these aspects into their decision making process when selecting speakers. OBS300, featuring a distinctive design with a sense of technology, simple, intuitive operation, and impressive bass, stands out in the market with its own unique style.

CHALLENGE:
The challenge was to create a new design paradigm that aligns with the expectation of the brand for aesthetics and functionality. The 3D dynamic flow texture in the speaker grille perfectly harmonizes with rhythmic music, giving a dynamic feel and enhancing the auditory and visual experience. Furthermore, the speaker grille supports flexible replacement based on aesthetic preferences of users and various usage scenarios, enabling personalized customization of the speaker.

ADDED DATE:
2023-06-28 01:52:20

TEAM MEMBERS (4) :
Nan Li, Yenchiu Hsu, Wenhsien Chiang and

IMAGE CREDITS:
Shenzhen Transsion Holdings Co., Limited, 2023.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Transsion Holdings Co., Limited

PROFILE:
On a normal day of May 2013, a group of people who believe in the spirit of exploring, created oraimo. From the very beginning, they wanted to do something different, something that can change people's life so that they can explore the wonderful world. To change the world, they decided to start with smart accessories, and to keep Exploring.



NOMINATION DETAILS

Oraimo Obs300 Speaker by Shenzhen Transsion Holdings Co., Limited is a Nominee in Audio and Sound Equipment Design Category.

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AWARD DETAILS

Oraimo Obs300 Speaker by Shenzhen Transsion Holdings Co., Limited is Winner in Audio and Sound Equipment Design Category, 2023 - 2024.



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