Smoothies Food Branding by Andromachi Kakava |
Home > Winners > #152745 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Smoothies PRIMARY FUNCTION: Food Branding INSPIRATION: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image. The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies. The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics. Common to the entire range are the stripes that create a visual play of movement with the different colors UNIQUE PROPERTIES / PROJECT DESCRIPTION: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab. OPERATION / FLOW / INTERACTION: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s. PROJECT DURATION AND LOCATION: The project started in April 2020 in Athens and finished in July 2020 in Athens. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The visual rendering of Smoothies Jean Paul Lab conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product. SPECIFICATIONS / TECHNICAL PROPERTIES: Label: Width 110mm x Height 160mm TAGS: smoothies, jean paul lab, vintage, packaging RESEARCH ABSTRACT: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus. The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach. Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies. Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies. CHALLENGE: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer. ADDED DATE: 2023-06-27 13:53:31 TEAM MEMBERS (2) : George Ziakas and Costas Lakis IMAGE CREDITS: Andromachi Kakava, 2023. |
||||
| Visit the following page to learn more: https://abcdesign.gr/portfolio/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: ABC Design Communication PROFILE: Abc Design is an independent, award winning design studio based in Athens that offers a wide range of design services, specializing in branding, packaging design and advertising services. For years now we have enjoyed working with some prestigious companies in the Greek market. Aiming for the best results, we use our expertise to create brands that customers can relate to, and stand the test of time. |
| AWARD DETAILS | |
 |
Smoothies Food Branding by Andromachi Kakava is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Andromachi Kakava. · Click here to register inorder to view the profile and other works by Andromachi Kakava. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Andromachi Kakava's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
