Balsamic Food Branding by Andromachi Kakava |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Balsamic PRIMARY FUNCTION: Food Branding INSPIRATION: An important element was the presentation of the ingredients, fruits and herbs of Greek nature that flavor the vinegar to remind the visitor of the place he traveled to. The packaging was meant to capture the simplicity of the place and the purity of the materials. The logo was based on the letter "B" of the Greek alphabet which is the first letter of the word Balsamic. The font chosen for the letter B recalls with its curvature the fluidity and density of the product. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The balsamic vinegar in 6 flavors inspired by Nyssos presented a creative challenge for ABC design. Strategically, the new line of balsamic vinegar from the Corfu company Nyssos, addresses the tourist market. ABC DESIGN, in the study it did for the design of the new packaging, moved with the axis of the simplicity of the packaging and the simple form without impressions and unnecessary images and information. OPERATION / FLOW / INTERACTION: With the letter dominating the white label, it provides the packaging with a fresh, clean, high-quality product image for the series, visibly leading over other competing Balsamic vinegars in the market. The aromatic ingredients that indicate the different taste in each package are illustrated with clean lines and characteristic colors for each type. As the corresponding color of each ingredient is carried over to the capsule that seals the package, aesthetic completion is achieved and the image of the series is conveyed with clarity. PROJECT DURATION AND LOCATION: The project started in March 2023 in Athens and finished in April 2023 in Athens. Printing of the labels took place in May 2023 and the product is being distributed since June 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The transparency of the packaging is an additional plus in the presence they have in store windows due to the visible density that Balsamic seems to have, which is one of the essential requirements of the product. SPECIFICATIONS / TECHNICAL PROPERTIES: Label: Width 160mm x Height 75mm TAGS: nyssos, balsamic, vinegar, flavoured, corfu RESEARCH ABSTRACT: ABC DESIGN, in the study it did for the design of the new packaging, moved with the axis of the simplicity of the packaging and the simple form without impressions and unnecessary images and information. CHALLENGE: The challenge was to create a common yet strong image for all flavours of the brand. ADDED DATE: 2023-06-27 08:59:21 TEAM MEMBERS (3) : Alexandros Angelopoulos, Andromachi Kakava and Costas Lakis IMAGE CREDITS: Andromachi Kakava, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: ABC Design Communication PROFILE: Abc Design is an independent, award winning design studio based in Athens that offers a wide range of design services, specializing in branding, packaging design and advertising services. For years now we have enjoyed working with some prestigious companies in the Greek market. Aiming for the best results, we use our expertise to create brands that customers can relate to, and stand the test of time. |
| AWARD DETAILS | |
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Balsamic Food Branding by Andromachi Kakava is Runner-up for A' Design Award in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Andromachi Kakava. · Click here to register inorder to view the profile and other works by Andromachi Kakava. |
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