Shede Spirit Oriental Wisdom Packaging by Songbai Wang, Yao Wu and Xuan’ang Pu |
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| DESIGN NAME: Shede Spirit Oriental Wisdom PRIMARY FUNCTION: Packaging INSPIRATION: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish. OPERATION / FLOW / INTERACTION: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits. PROJECT DURATION AND LOCATION: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy. SPECIFICATIONS / TECHNICAL PROPERTIES: 312mm*312mm*142mm TAGS: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials RESEARCH ABSTRACT: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy. CHALLENGE: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand. ADDED DATE: 2023-06-27 03:42:16 TEAM MEMBERS (3) : Songbai Wang, , Yao Wu, and Xuan’ang Pu IMAGE CREDITS: Songbai Wang, Yao Wu and Xuan’ang Pu, 2023. |
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NAME: Shede Spirits Co., Ltd PROFILE: Shede Spirits is one of the "Chinese Famous Wine" enterprises and the "Six Golden Flowers" of Sichuan Wine, and is also the winner of the National Quality Award and the third listed company in China's liquor industry, with two well-known liquor brands, "Tuo Brand" and "Shede". The distillery was officially established in 1940, and the brand history can be traced back to the Tang Dynasty, and has developed into three core advantages of "old wine + ecology + culture". The advantages of old wine are reflected in the thousand-year inheritance of winemaking history, following the old cellar pool, old distillery lees and other brewing techniques, and the amount of old wine stored in the altar is leading in the industry; The ecological advantage is reflected in the creation of an ecological winemaking industry chain and an ecological winery covering an area of 6.5 square kilometers; the cultural advantage lies in the fact that the word "willing" condenses the essence of Chinese wisdom and has always been committed to spreading Chinese culture. |
| AWARD DETAILS | |
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Shede Spirit Oriental Wisdom Packaging by Songbai Wang, Yao Wu and Xuan’ang Pu is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Songbai Wang, Yao Wu and Xuan’ang Pu. · Click here to register inorder to view the profile and other works by Songbai Wang, Yao Wu and Xuan’ang Pu. |
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