Novus Organics ACV Packaging Design by Shashwat Das and Ruchi Gada - Almond Branding |
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| DESIGN NAME: Novus Organics ACV PRIMARY FUNCTION: Packaging Design INSPIRATION: Capturing The Australian Story The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India. The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle. The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before. No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways. A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through. OPERATION / FLOW / INTERACTION: Efficient Verbal Branding: Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone. From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users. The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency. PROJECT DURATION AND LOCATION: The Packaging Design started in 2022 and was executed and launched in 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Sustainable & Planet Friendly Packaging Design At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging. We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand. The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first. SPECIFICATIONS / TECHNICAL PROPERTIES: Limited Colour Palette The label uses only three colours along with gold foil and white to create a sophisticated and premium look. The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language. TAGS: Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging RESEARCH ABSTRACT: Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation. CHALLENGE: The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship. ADDED DATE: 2023-06-26 11:43:41 TEAM MEMBERS (3) : Ruchi Gada, , and Shashwat Das IMAGE CREDITS: Optional Image #4 Picture Credits Novus Organics |
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| Visit the following page to learn more: https://novusorganics.com/ | |||||
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NAME: Novus Organics PROFILE: Novus Organics is a brand that was started by an expat Indian duo with a passion for bringing the best from Australia to the Indian audience. The first product in their range to be launched was an Apple Cider Vinegar, which was of a quality standard that the Indian market had never experienced before. |
| AWARD DETAILS | |
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Novus Organics Acv Packaging Design by Shashwat Das and Ruchi Gada-Almond Branding is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Shashwat Das and Ruchi Gada - Almond Branding. · Click here to register inorder to view the profile and other works by Shashwat Das and Ruchi Gada - Almond Branding. |
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