Tokyo Giants Season Visuals Advertisement by Kenichiro Shirota and Masaki Oshiro

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DESIGN DETAILS
DESIGN NAME:
Tokyo Giants Season Visuals

PRIMARY FUNCTION:
Advertisement

INSPIRATION:
The Tokyo Giants are the oldest baseball team in Japan. The year 2023 marks the 89th anniversary of the team's founding, and "89" means baseball in Japanese; to make the 2023 season the "Year of Baseball," the season concept was set as "89 IS MY LIFE. A series of visual posters express the drama of baseball. In addition, for the first time in the history of the baseball team, a joint men's and women's team visual was created to express the spirit of diversity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This design uses two photos. By arranging continuous scenes even though they are still images, the drama of baseball is expressed like a movie. In order to express the drama of baseball, the player photos incorporate scenes of the players' joy, anger, sadness, and joy into the design. The angles include high angles and other angles, creating an expression that has never been seen before.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The visual was unveiled to coincide with the opening of the Japanese professional baseball season at the end of March 2023. It will be used throughout the season in and around Tokyo Dome, the home stadium of the Tokyo Giants, as well as on the website.

FITS BEST INTO CATEGORY:
Photography and Photo Manipulation Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Tokyo Giants, Yomiuri Giants, Tokyo Baseball, Japan Baseball, Tokyo Dome,

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2023-06-20 07:36:44

TEAM MEMBERS (9) :
Chief Producer: Tomohiro Saeki, Creative Director: Kenichiro Shirota, Art Director: Masaki Oshiro, Photographer: Satoshi Minakawa, Designer: Keisuke Ozaki, Designer: Taro Nishimaki, Designer: Haruna Samejima, Production Manager: Keigo Mikami and Production Manager: Miki Ichikado

IMAGE CREDITS:
Kenichiro Shirota and Masaki Oshiro, 2023.

Visit the following page to learn more: https://www.giants.jp/news/7086/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Tokyo Yomiuri Giants

PROFILE:
The Yomiuri Giants is a Japanese professional baseball team. The team is sometimes referred to by its corporate name, the Yomiuri Giants, and is abbreviated mainly as "Giants. It is also the oldest NPB affiliate in the Central League. The current manager is Tatsunori Hara, the captain is Kazuma Okamoto, the vice-captain is Naoki Yoshikawa, the pitching captain is Shosei Togo, and the player president is Tomoyuki Sugano.



NOMINATION DETAILS

Tokyo Giants Season Visuals Advertisement by Kenichiro Shirota and Masaki Oshiro is a Nominee in Photography and Photo Manipulation Design Category.

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AWARD DETAILS

Tokyo Giants Season Visuals Advertisement by Kenichiro Shirota and Masaki Oshiro is Winner in Photography and Photo Manipulation Design Category, 2023 - 2024.



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