DESIGN NAME: B. League All-Star Game 2023
PRIMARY FUNCTION: Op Art
INSPIRATION: The clue to this design came from Othello, a board game that originated in Mito, the host city of the B.League All-Star Game 2023. We wondered if we could create a visual that would make the audience of the All-Star Game go crazy, based on the motif of the grid-shaped Othello board and circular pieces that all Japanese are familiar with, and came up with a rotating representation of colorful buildings symbolizing Mito and portraits of players based on the above shape.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: B.League is the premier basketball league in Japan.
Op Art is an abstract painting calculated to create a special visual effect. Each square depicts a visual image related to basketball or a building or landmark symbolic of Mito, the host city of the games.
The animations are so full of movement that the eye cannot keep up with them.
The audience was drawn into an exciting and immersive state of mind.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: B.LEAGUE ALL-STAR GAME 2023
January 13-14, 2023
The event took place in Mito, Ibaraki, Japan.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
|
PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: BLEAGUE ALLSTAR, JAPAN BASKETBALL, ALLSTAR GAME in MITO, Basketball,BLEAGUE
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2023-06-16 11:31:23
TEAM MEMBERS (8) : Creative Director : Takashi Komori, Creative Director : Masaki Oshiro, Art Director : Taro Nishimaki , Chief Creative Officer : Keiko Shibata, Chief Creative Officer : Toshiyuki Fujii, Producer : Mariko Yakita, and
IMAGE CREDITS: Masaki Oshiro and Taro Nishimaki, 2023.
|