DESIGN NAME: Recombination
PRIMARY FUNCTION: Visual Poster Design
INSPIRATION: The work explores extinct animals in the form of advertisement design, reassembles extinct animals in the context of the metaverse, and popularizes information such as the geographical location, year of extinction, and external morphological characteristics of extinct animals through advertisements , and then understand and strengthen the concept of protection of existing animals.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The characteristic and representative extinct animals are selected as the main body of this creation. The highly saturated color system of the picture is added to the detailed painting of the animal shape to strengthen the unity of the color of the picture, and the style characteristics of modern advertising design are used to enhance the visual elements. Integrate the mechanical circuit with a sense of technology and the picture to achieve the continuation of the meaning of life.
OPERATION / FLOW / INTERACTION: The main body of the poster elements takes the animal image shape as the main body of the visual center, and the background is set off by a weakened geographical location map, combined with the color of the sense of technology, to give users a new visual experience.
PROJECT DURATION AND LOCATION: 2022.12-2023.3, Guangdong Province
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: The works are mainly produced with PS and Illustrator software. The series of posters are made with printing technology, and the peripheral products are made with resin and other techniques.
SPECIFICATIONS / TECHNICAL PROPERTIES: 841mm×1189mm
TAGS: Poster Design, Graphic Design, Typography, Print Design
RESEARCH ABSTRACT: Search a large number of excellent cases of modern advertising design and animal advertising posters as inspiration, inspire creative direction through brainstorming, and at the same time boldly try new expression methods, add point, line, surface graphic language, the background auxiliary elements The use of high-saturation colors, the adjustment of brightness and darkness, and the distinction between extinct animals and background colors highlight the superimposed layering of front and rear relations, realize the weakening of the boundary between entity and virtual in the process of experience, and make more people understand extinct animals.
CHALLENGE: How to use modern techniques and colors to highlight the integrity of the picture, and how to attract people's attention. Too few auxiliary elements of the poster lead to problems such as too much space for typesetting and the use of fonts. Through continuous communication and changes by the team, a final and complete series of works is formed.
ADDED DATE: 2023-06-08 13:01:46
TEAM MEMBERS (3) : Sinong Ding, Wei Liu and Bixia Ling
IMAGE CREDITS: Bixia Ling,2023
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