Ings Skincare Brand by Jason Chan - Offesc Design |
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| DESIGN NAME: Ings PRIMARY FUNCTION: Skincare Brand INSPIRATION: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power. UNIQUE PROPERTIES / PROJECT DESCRIPTION: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. OPERATION / FLOW / INTERACTION: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology. PROJECT DURATION AND LOCATION: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation. SPECIFICATIONS / TECHNICAL PROPERTIES: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g TAGS: Love Self, Nature, Real, Science, Technology RESEARCH ABSTRACT: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor. CHALLENGE: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible. ADDED DATE: 2023-06-08 07:05:49 TEAM MEMBERS (1) : IMAGE CREDITS: Photographer Ings, shanghai, 2022 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Ings Yingshu Group PROFILE: It is a Chinese National high-tech enterprise that was founded in 2013. The company is recognized by the Chinese government as an enterprise with high innovation ability and technical strength, integrating production, sales, and research. The professional team of 400 employees at Ings Yingshu Group has developed 14 series of skincare product lines, comprising a total of 150 SKUs, under the paramount brand Ings Yingshu. With a mission deeply rooted in this dedication, the brand's slogan, Effective ingredients are backed by innovative science to help create real change on your skin, epitomizes its commitment to transformative skincare. Ings Yingshu's proprietary factory investment spans an area of 13,000 square meters and leverages digital and information technologies to integrate, optimize, and automate production processes. Ings Yingshu Group has established three pioneering research and development centers, each dedicated to pushing the boundaries of skincare innovation: Ings LAB-Micro-permeation Flow in Hangzhou, Ings RDC-Chinese Characteristics Raw Materials in Shanghai, and Ings Center-Global Strategy in Spain, with 73+ research patents and a total scientific and technological entrepreneurship output of 17.08T. |
| AWARD DETAILS | |
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Ings Skincare Brand by Jason Chan-Offesc Design is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Jason Chan - Offesc Design. · Click here to register inorder to view the profile and other works by Jason Chan - Offesc Design. |
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