Opera Brand Identity by Antonia Skaraki |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Opera PRIMARY FUNCTION: Brand Identity INSPIRATION: One can compare pastry to music. Like music pastry rises and lowers, has the power to elevate people’s spirits by providing satisfaction to their cravings and like music pastry accompanies a lot of festivities. Similar to the grandeur of opera music, pastry fills the world with richness and diversity, making it a bigger, fuller, and more pluralistic place. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This deep connection between pastry and music created Operá, the brand identity for a confectionery shop where the harmony of flavours and melodies intertwine. Every delicacy is envisioned as a symphony of delectable notes. The logo mirrors the rise and fall of musical notes on a sheet. It elegantly ascends and descends, unfolding like a melodic journey. The transformation of taste into sound is also prominent inside the box as the colour treatment mirrors the fluidity of a maestro's movements. OPERATION / FLOW / INTERACTION: It is important for the customer of a pastry shop to feel that the delicacies around them are so exquisite that they can be compared to a art. When relating this brand to music, people feel they are close to something they love. To relate it to the opera music, adds an element of class. PROJECT DURATION AND LOCATION: The project started in March 2022 in Athens Greece and finished in May 2022 in Athens Greece. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more. SPECIFICATIONS / TECHNICAL PROPERTIES: Paper Box Width 160mm x Depth 160mm x Height 70mm Paper Box Width 240mm x Depth 240mm x Height 70mm Paper Box Width 280mm x Depth 320mm x Height 70mm Paper Box Width 320mm x Depth 320mm x Height 70mm Paper Box with window Width 80mm x Depth 80mm x Height 190mm TAGS: Opera, Pastry, PastryShop, SweetTooth, PastryArt, GreekFood, BrandIdentity, PastryShopIdentity RESEARCH ABSTRACT: Cooking is perceived as a form of art. It requires passion, precision, and inspiration. The culinary arts are a complex mixture of balancing a variety of tastes and aromas, combined with beautiful presentation. CHALLENGE: To capture the essence of taste and the effect elaborate and intriguing pastry products have on the human psychic while designing something fresh and unexpected was the biggest challenge for this project which resulted into the joy of creating an exciting new brand identity. ADDED DATE: 2023-06-07 13:23:59 TEAM MEMBERS (1) : Antonia Skaraki, Andreas Deskas, Alexandros Tsakiris IMAGE CREDITS: Image #1: Photographer Andreas Deskas, Opera, 2022. Optional Image #1: Photographer Andreas Deskas, Opera, 2022. Optional Image #2: Photographer Andreas Deskas, Opera, 2022. Optional Image #3: Photographer Andreas Deskas, Opera, 2022. Optional Image #4: Photographer Andreas Deskas, Opera, 2022. PATENTS/COPYRIGHTS: Image No#1 : Photographer Andreas Deskas, Antonia Skaraki Creative Director Image No#2 : Photographer Andreas Deskas, Antonia Skaraki Creative Director Image No#3 : Photographer Andreas Deskas, Antonia Skaraki Creative Director Image No#4 : Photographer Andreas Deskas, Antonia Skaraki Creative Director Image No#5 : Photographer Andreas Deskas, Antonia Skaraki Creative Director |
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| Visit the following page to learn more: https://www.antoniaskaraki.com/opera-x14 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Opera PROFILE: This deep connection between pastry and music created Operá, the brand identity for a confectionery shop where the harmony of flavours and melodies intertwine. Every delicacy is envisioned as a symphony of delectable notes. The logo mirrors the rise and fall of musical notes on a sheet. It elegantly ascends and descends, unfolding like a melodic journey. The transformation of taste into sound is also prominent inside the box as the colour treatment mirrors the fluidity of a maestro's movements. |
| AWARD DETAILS | |
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Opera Brand Identity by Antonia Skaraki is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Antonia Skaraki. · Click here to register inorder to view the profile and other works by Antonia Skaraki. |
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