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| DESIGN DETAILS |
DESIGN NAME:
Hernuta Day
PRIMARY FUNCTION:
Dried Fruits Packaging
INSPIRATION:
Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
OPERATION / FLOW / INTERACTION:
Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
PROJECT DURATION AND LOCATION:
The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
SPECIFICATIONS / TECHNICAL PROPERTIES:
All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
TAGS:
Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
RESEARCH ABSTRACT:
Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
CHALLENGE:
Creating an attractive character with high capabilities that will surprise the viewer with activities.
ADDED DATE:
2023-05-31 07:56:25
TEAM MEMBERS (1) :
IMAGE CREDITS:
All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani
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| Visit the following page to learn more: http://hernut.ir/ |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Hernuta Day
PROFILE:
Talaye Sabz Tabnak Khatam Company with the exclusive brand Hernuta day is a premium nut and dry fruit producer in Iran and operates in this field by using the world's latest technology and employing experienced experts and engineers. Hernuta day brand combines the best raw materials from all over the world to provide the ideal product to provide the best product.
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| COMMENTS |
| Giulia Esposito |
Comment #99879 on June 22, 2024, 1:42 am |
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Exploring the realm of packaging design often leads one to encounter works that not only fulfill their practical purpose but also transcend to become pieces of art that touch the senses and evoke memories. The unique approach of embedding a narrative within the design of dried fruits packaging is a testament to the power of creative storytelling in design. The introduction of Mr. Hernuta as a character who embarks on adventures with nuts brings a whimsical and engaging element to the packaging, making it stand out on the shelves and in the minds of consumers. The choice of white for the packaging provides a clean and elegant backdrop that allows the intricate and manually drawn designs to shine, showcasing each nut's special tools and adventures. This work brilliantly meets its objectives by creating a connection with the viewer, not just as a consumer but as a participant in Mr. Hernuta’s world. The research and dedication behind making the character relatable and intriguing add layers of depth to the packaging, making it a memorable encounter. The success in overcoming design challenges through creativity and meticulous execution is truly admirable. This work by Mohsen Koofiani is an inspiring example of how design can create a bridge between the product and the consumer, bringing a sense of joy and discovery to the everyday act of choosing a snack.
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| Chloe Turner |
Comment #100509 on June 22, 2024, 3:48 am |
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The captivating essence of "Hernuta Day" as a piece of dried fruits packaging is truly a testament to innovative design thinking and a deep understanding of how products interact with our senses. The inspiration behind this design beautifully encapsulates the power of storytelling through packaging, where each detail not only serves an aesthetic purpose but also seeks to evoke a unique sensory experience. The introduction of Mr. Hernuta as a character who guides us through various nutty adventures is a masterstroke, seamlessly blending the allure of the unknown with the familiarity of our favorite snacks. This work stands as a brilliant example of how design can transcend the ordinary, transforming everyday items into gateways of imagination and memories. It is a reminder that great design is not just seen, but felt, offering us a glimpse into worlds both exciting and new. The recognition of this project with the A' Design Award is well deserved, highlighting an exceptional contribution to the field of packaging design.
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| Elisabeth Clark |
Comment #101270 on June 22, 2024, 6:20 am |
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The award-winning "Hernuta Day" dried fruits packaging by Mohsen Koofiani truly stands out as a pinnacle of creative packaging design, meriting its accolade at the prestigious A' Design Award in the Packaging Design category. The ingenious incorporation of Mr. Hernuta as a central character embarking on an adventure with nuts brings a delightful narrative element to the packaging, making it not only a container but a storyteller that connects with consumers on an emotional and imaginative level. The choice of pristine white for the packaging further accentuates the uniqueness of each nut machine crafted, showcasing the attention to detail and innovation behind this design. The thoughtful research undertaken to ensure the character of Mr. Hernuta effectively communicates the designer's vision to the audience has evidently paid off, as evidenced by the positive reception and the added value it brings to the packaging. This work is a testament to the power of combining storytelling with design to create a memorable and engaging consumer experience. Mohsen Koofiani's "Hernuta Day" is indeed a brilliant example of how packaging can transcend its traditional role, offering inspiration and joy beyond its functional purpose.
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| Adam Harris |
Comment #101835 on June 22, 2024, 8:13 am |
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The vision and creativity behind "Hernuta Day" are truly commendable, capturing the essence of storytelling through packaging design in a way that is both innovative and engaging. The use of Mr. Hernuta as a central character to weave a narrative around dried fruits is not only unique but also adds a delightful element to the consumer experience, making the packaging itself a part of the adventure. It is evident that a significant amount of research and thought went into developing a design that not only meets aesthetic and functional needs but also communicates with the consumer on an imaginative level. The choice of white for the packaging further accentuates the vibrancy and appeal of the product, ensuring it stands out on the shelves. Winning the A' Design Award in the Packaging Design category is a significant achievement that speaks volumes of the skill, passion, and dedication involved in bringing such a project to fruition. This work serves as a stellar example of how packaging can transcend its traditional role and become a medium for storytelling and brand interaction. It is inspiring to see such creativity and excellence recognized on an international platform.
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| Mark Allen |
Comment #102490 on June 22, 2024, 10:24 am |
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Congratulations on the well-deserved win at the A' Design Award in the Packaging Design Category! The innovative approach of integrating the character of Mr. Hernuta into the dried fruits packaging is truly inspiring. The clever utilization of white space and the imaginative depiction of nuts through special and different nut machines showcase a remarkable blend of creativity and functionality. The backstory and research that informed the creation of this character not only enhance the visual appeal but also add a layer of engagement that transcends the conventional packaging design. Creating a character that carries the designer's vision to the audience effectively, while also adding value and distinction to the packaging, is an outstanding achievement. The meticulous hand-drawn techniques used to bring each nut and its accompanying tools to life demonstrate a dedication to craftsmanship that is commendable. This work sets a high standard for storytelling and innovation in packaging design and serves as an inspiration to fellow designers. Well done on achieving this recognition and for bringing such a unique and engaging concept to the world of packaging design.
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