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| DESIGN DETAILS |
DESIGN NAME:
Natura Dried Fruits
PRIMARY FUNCTION:
Dried Fruits
INSPIRATION:
In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
OPERATION / FLOW / INTERACTION:
Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
PROJECT DURATION AND LOCATION:
The project started in February 2022 and finished in December 2022 in Shiraz, Iran
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm
TAGS:
Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
RESEARCH ABSTRACT:
Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.
CHALLENGE:
In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
ADDED DATE:
2023-05-31 01:48:46
TEAM MEMBERS (1) :
IMAGE CREDITS:
All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Natura
PROFILE:
Natura is a brand in the field of nuts and dried fruits. The whole focus of this brand is on the production of quality products and therefore it tries to maintain this quality, it always protects the environment of animals and fruit trees. Because he believes that the ecosystem is effective in producing quality products.
For this reason, he tries to invite his audience to protect and maintain the environment and ecosystem.
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| COMMENTS |
| Giulia Esposito |
Comment #99877 on June 22, 2024, 1:41 am |
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The "Natura Dried Fruits" packaging design is a profound testament to the symbiosis between nature and culture, brilliantly encapsulating the essence of our historical and ecological heritage through its innovative artistic expression. The meticulous attention to detail, where fruits are elegantly intertwined with iconic sculptures and animals, does not only celebrate the beauty of the natural world but also underscores the critical message of environmental preservation. Utilizing degradable materials further accentuates the commitment to eco-consciousness, making this design not just visually appealing but also ethically significant. The choice to blend the rich tapestry of cultural history with the urgent narrative of ecosystem conservation through such a creative medium is both inspiring and thought-provoking. It is evident that extensive research and a deep understanding of the intricate relationship between our survival and the animal kingdom have been pivotal in crafting a design that captures the imagination and compels one to reflect on the importance of sustaining our natural world. This work stands as a remarkable example of how design can bridge the gap between past and present, art and sustainability, thereby fostering a deeper appreciation for our planet's fragile beauty. The success of this project, especially after its thoughtful presentation which led to profound discussions among viewers, highlights the power of design in evoking meaningful conversations about our environment. The mastermind behind this exceptional achievement, Mohsen Koofiani, has indeed set a new benchmark in the realm of packaging design, marrying aesthetic appeal with a powerful ecological message in a way that is both innovative and deeply respectful of our shared heritage.
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| Chloe Turner |
Comment #100508 on June 22, 2024, 3:48 am |
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The moment I laid eyes on the "Natura Dried Fruits" packaging, I was immediately struck by the profound creativity and thoughtfulness embedded within its design. It is not just a package; it is a canvas where art meets functionality, blending the essence of nature with the richness of cultural heritage through an innovative mix of fruit, historical art, and animal imagery. This design does more than just encase dried fruits; it tells a story of our ancestors' legacies and the pivotal role animals play in our ecosystem. The way these elements intertwine not only showcases a deep respect for our natural and cultural worlds but also elevates the packaging to a piece of art in its own right. It is a testament to the designer's ability to think beyond conventional boundaries and contribute a meaningful narrative to the everyday product. This award is a well-deserved recognition of not only aesthetic appeal but also of a commitment to embedding deeper stories within the realm of packaging design.
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| Elisabeth Clark |
Comment #101269 on June 22, 2024, 6:20 am |
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The award-winning "Natura Dried Fruits" packaging design by Mohsen Koofiani is an exemplary showcase of how design can bridge the gap between cultural heritage, environmental consciousness, and modern aesthetics. The thoughtful integration of historical sculptures with a nod to the ecosystem through the use of degradable materials is not only innovative but also deeply inspiring. It is fascinating to see how Koofiani has intertwined the essence of different creatures and fruits with significant cultural symbols, thereby creating a narrative that goes beyond mere packaging. This design does not only serve its functional purpose but also educates and provokes thought regarding our relationship with nature and the importance of preserving our cultural history. The meticulous research and creative process behind this work are evident, making it a deserving recipient of the A' Design Award. Koofiani’s ability to invoke deep reflection and appreciation for the interconnectedness of our ecosystem and cultural heritage through packaging design is truly commendable.
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| Adam Harris |
Comment #101834 on June 22, 2024, 8:13 am |
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The winning of the A' Design Award by the Natura Dried Fruits packaging is a testament to the innovative approach and profound thoughtfulness embedded in its design. It is truly inspiring to see how the fusion of historical cultural sculptures with the thematic essence of environmental preservation has been articulated so creatively. The meticulous effort in connecting fruits, animals, and cultural elements speaks volumes about the dedication to not just packaging, but storytelling and conveying a powerful message on ecosystem conservation. The use of degradable materials further elevates the design's commitment towards environmental protection, setting a commendable example in the packaging design sphere. This work stands out not only for its aesthetic appeal but also for its contribution to promoting sustainability and cultural appreciation through design. The research and challenges navigated through the creative process add layers of depth to the final outcome, making it a remarkable piece of art that truly deserves recognition and admiration.
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| Mark Allen |
Comment #102489 on June 22, 2024, 10:24 am |
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The remarkable fusion of historical culture, environmental consciousness, and artistic innovation in the "Natura Dried Fruits" packaging design truly sets a new benchmark in the realm of Packaging Design. The meticulous research and thoughtful integration of cultural sculptures with the thematic essence of fruit and fauna not only celebrate our ecological and cultural heritage but also elevate the conversation about sustainable packaging solutions. Winning the A' Design Award in the Packaging Design category is a testament to the designer's visionary approach and dedication to creating a product that is not only visually compelling but also carries a profound message of environmental protection and appreciation for our shared history. This work is an inspiring reminder of the power of thoughtful design in addressing complex themes and connecting with individuals on multiple levels. Congratulations on this well-deserved recognition.
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