Freshmore Food Packaging by Shanghai Finc Bio-tech Inc. |
Home > |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Freshmore PRIMARY FUNCTION: Food Packaging INSPIRATION: The domestic series of FINC products adopt a unique design style to enhance the visual impact of the product appearance, in order to attract the attention of target consumers, and at the same time to meet the requirements of product positioning and brand image. 、 UNIQUE PROPERTIES / PROJECT DESCRIPTION: This project is a packaging design for two products of Freshmore, Crab Meat Mushroom and White Jade Mushroom. Based on the different sales regions, this product is designed with two series of external presentation for the Chinese domestic market and the Thai market. OPERATION / FLOW / INTERACTION: The packaging of FINC series adopts the design concept of "natural, healthy and simple", using simple lines and geometric shapes, and a large transparent design to display the products, highlighting the clarity and simplicity of the products. The packaging of this product is ultimately inspired by color to set off the freshness of the edible mushroom itself, while the large area of color stimulates people's visual stimulation and highlights the purity of the product quality. PROJECT DURATION AND LOCATION: The project started in 2022 in China and finished in 2023 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: In terms of material selection, all Freshmore packaging designs use anti-fog and breathable packaging film. Its main function is to prevent fogging inside the package, which affects the appearance quality and sales effect of the product, and to keep the air inside the package flowing to extend the shelf life of the product. SPECIFICATIONS / TECHNICAL PROPERTIES: The package size of these products are L185 x W125 x H95mm and L155 x W75 x H75mm. TAGS: Health, Sustainability, Simplicity RESEARCH ABSTRACT: The design also takes into account the integration of local Thai cultural elements such as colors, shapes, words and patterns. The main image of the package is mainly based on three color bands of red, yellow and green, and the image of an elephant, which has a very important position in Thai culture, is added on both sides of the main image to represent wisdom, endurance and longevity and to emphasize the health characteristics of the product. CHALLENGE: Research the market and target users: When designing packaging, the needs and preferences of the target market and audience must be taken into account to ensure that the packaging is designed to meet their tastes. Emphasize brand characteristics: The packaging design needs to be creative and unique to differentiate from competitors and make the product more appealing. ADDED DATE: 2023-05-29 09:40:52 TEAM MEMBERS (1) : Quanquan Chen, Yang Liao IMAGE CREDITS: Quanquan Chen |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: SHANGHAI FINC BIO-TECH INC. PROFILE: Finc Biotechnology is the pioneer and leader in modern mushroom factory-farm cultivation in China. Since its establishment in 2001, Finc Biotechnology has successively built four wild mushroom smart factories in Shanghai, Qingdao, Hebei, and Chengdu, with annual production capacity of 50,000 kg of fresh mushrooms, and the production is entirely using patented strains with self-owned intellectual property. After more than 20 years of development, Finc Biotechnology has become a high-tech enterprise integrating technology research and development, production and sales, brand construction, and has successively applied for more than 190 invention patents and practical utility patents. Finc Biotechnology has been awarded multiple honorary titles such as national agricultural industrialization key leading enterprises, provincial specialized and unique enterprises, scientific and technological small and medium enterprises, provincial technology research and development centers, provincial intellectual property demonstration enterprises. FINC is a professional functional mushroom brand supplier, providing high quality mushrooms that are The good Chinese mushrooms that are eaten in 57 countries. |
| AWARD DETAILS | |
 |
Freshmore Food Packaging by Shanghai Finc Bio-Tech Inc is Runner-up for A' Design Award in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Shanghai Finc Bio-tech Inc.. · Click here to register inorder to view the profile and other works by Shanghai Finc Bio-tech Inc.. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials |
  |
 |
