Neev Ice Cream Package by Mohsen Koofiani |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Neev PRIMARY FUNCTION: Ice Cream Package INSPIRATION: The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician. OPERATION / FLOW / INTERACTION: The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music. PROJECT DURATION AND LOCATION: The project started in October 2022 and finished in April 0223 in Shiraz, Iran FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Printing method: IML IML Applicable, Tamper Evident, Microwave capability, freezer capability SPECIFICATIONS / TECHNICAL PROPERTIES: Capacity: 170 ml Mouth: 80mm Depth: 62mm TAGS: Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream RESEARCH ABSTRACT: Behavioral examination, etc CHALLENGE: Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream. ADDED DATE: 2023-05-26 11:23:43 TEAM MEMBERS (1) : IMAGE CREDITS: Illustrator / Creator: Mohsen Koofiani |
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| Visit the following page to learn more: https://www.zarringhazal.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Neev PROFILE: Brand New is one of the subcategories of Zarrin Ghazal Company, which recently tries to provide ice cream with a different quality and focus on the emotions of the audience. Just like eating ice cream can affect emotions. Therefore, in its presentation, in addition to the different quality, it tries to instill this feeling in the audience with the design of different and special packages. This brand was created with the thought of being able to find a place among different people. |
| AWARD DETAILS | |
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Neev Ice Cream Package by Mohsen Koofiani is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Click here to request a exclusive interview about Neev Ice Cream Package from Mohsen Koofiani. · Click here to view the profile and other works by Mohsen Koofiani. |
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